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Banks and Consumers

The Comprehensive Consumer Policy Scheme of the German Private Commercial Banks

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BANKENVERBAND<br />

for consumers, without the need to restrict the<br />

choice of products.<br />

“Customised” advice on request, but without<br />

obligation<br />

<strong>Consumers</strong> should receive, on request, advice<br />

tailored to their personal needs. <strong>Consumers</strong><br />

themselves – because only they can judge this<br />

properly – must ensure that all the necessary<br />

information is available to them before they<br />

assume any financial obligations. Any publicly<br />

debated general obligation for banks to provide<br />

advice would unfairly shift responsibility for<br />

customers’ decisions to banks.<br />

Simple customer complaints system<br />

Legislators should see that customers are<br />

provided with a simple <strong>and</strong> efficient means<br />

of settling any dispute with a bank.<br />

The European Commission’s declared<br />

aim of improving the “quality <strong>and</strong> coherence”<br />

of the consumer policy acquis in the EU<br />

must be welcomed. The “better regulation”<br />

approach, i.e. lean, unbureaucratic <strong>and</strong><br />

efficient legislation, can help to ensure<br />

better competitive conditions <strong>and</strong> economic<br />

dynamism in this area as well.<br />

Not only European, but also national<br />

legislators have a role to play in the continued<br />

integration of the financial services markets.<br />

For example, when transposing EU rules into<br />

national law, they should resist the temptation<br />

to make them “tougher” or “better” – otherwise<br />

the goal of a European level playing field is in<br />

danger. What is needed instead is consolidation<br />

of the sometimes contradictory consumer<br />

protection provisions throughout the EU.<br />

BETTER REGULATION APPROACH<br />

The private commercial banks<br />

believe that all present <strong>and</strong> future<br />

regulatory proposals should be<br />

guided by the following principles<br />

so as to ensure in particular<br />

high-quality <strong>and</strong>, above all,<br />

consistent consumer policy in<br />

future. All national <strong>and</strong> European<br />

institutions should be required to<br />

follow this approach.<br />

− All regulatory measures<br />

must be clear, necessary <strong>and</strong><br />

reasonable.<br />

− New regulations should only<br />

be introduced once a full<br />

analysis of their impact has<br />

been performed <strong>and</strong> after<br />

extensive consultation has<br />

taken place with the financial<br />

services sector <strong>and</strong> consumer<br />

organisations.<br />

− All individual measures<br />

should be monitored<br />

continuously to determine<br />

their actual effect.<br />

− For the benefit of all<br />

market participants, the<br />

various measures should be<br />

interpreted <strong>and</strong> enforced<br />

consistently by legislators.<br />

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