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Banks and Consumers

The Comprehensive Consumer Policy Scheme of the German Private Commercial Banks

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BANKS AND CONSUMERS<br />

Examples:<br />

− Court rulings prohibit banks from charging<br />

customers a fee whenever a direct debit<br />

cannot be paid due to a lack of funds<br />

in their account. As a result, the work<br />

necessary to return such a direct debit <strong>and</strong><br />

the costs incurred in the process must be<br />

borne by all customers, which is annoying<br />

for all customers who do not cause such<br />

additional costs.<br />

− At EU level, a price regulation (Regulation<br />

[EC] No. 2560/2001 of the European<br />

Parliament <strong>and</strong> of the Council of 19<br />

December 2001 on cross-border payments<br />

in euro) stipulated that from 1 July 2002<br />

the price banks charged customers for<br />

cross-border electronic card transactions<br />

within the EU had to be the same as<br />

that which they charged them for a card<br />

payment within their home country. On 1<br />

July 2003, this principle of price equality<br />

was extended to cover credit transfers<br />

provided they meet certain automated<br />

processing criteria. The EU regulation is<br />

an example of unprecedented <strong>and</strong> farreaching<br />

interference by legislators in<br />

banks’ pricing freedom that cannot be<br />

justified for competitive reasons <strong>and</strong> is<br />

inappropriate from a business st<strong>and</strong>point.<br />

In investment business, customers are<br />

also made clearly aware in other ways of<br />

the price components they need to take into<br />

account. If, for example, a bank advertises a<br />

security’s gross performance, the information<br />

it provides also contains details of how<br />

commissions, charges <strong>and</strong> other fees, e.g.<br />

transaction costs, front loads or custody<br />

charges, may affect the performance.<br />

Customers can see from the example given<br />

which effects they should take into account<br />

in their specific case. Similar information is<br />

contained in all product information sheets.<br />

Details of so-called “kick backs” are also<br />

disclosed. These are payments made by a<br />

fund provider to a bank which has included<br />

the fund in its sales programme. They cover,<br />

for example, the cost of information material<br />

or of the advisory service provided free of<br />

charge to the customer. Where banks receive<br />

such kick backs, they inform their customers<br />

not only about this practice but also about the<br />

amounts involved. Only then can customers<br />

assess what benefits a bank may expect<br />

from selling a security <strong>and</strong> whether, once<br />

they know these, they still wish to follow<br />

the recommendations made by an adviser.<br />

Regardless of whether such kick backs are paid<br />

at all <strong>and</strong>, if so, how much they are, customers<br />

can always rely on receiving advice tailored to<br />

their personal needs.<br />

3.3 Self-regulation as an alternative<br />

to statutory provisions<br />

Self-regulation is certainly not an instrument<br />

that provides an answer to all consumer law<br />

questions. Thus, whether or not effective<br />

regulation may be achieved just as well by<br />

market solutions or self-regulation instead<br />

of laws or regulations is something that must<br />

be examined on a case-by-case basis. If on<br />

this basis self-regulation appears preferable,<br />

it may be an effective means of creating legal<br />

clarity <strong>and</strong> certainty.<br />

54

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