AM001

The Music Industry
This is the digital age and growth of technology has made it so easy call themselves a DJ with the
press of a button. But is this right? I much prefer the pureness and love from a REAL DJ who has
worked hard to get where they are today. These talented people do not get the recognition they
deserve. Somehow the world has stumbled into this fake culture where suddenly being a “DJ” is a
trend that anyone can jump on. The likes of Paris Hilton, Joey Essex, “Big Mo” from EastEnders and
Steven Gerrard have now turnt to “DJ'ing” in order to gain more fame and money. Where is the love?!
Why is this socially acceptable? Someone mentioned “DJ qualifications” this is a great idea, you
cannot call yourself a DJ if you don't have this degree!! - There are lots of great music courses for
those who are seriously interested in the industry and have a passion for music.
Do what you love; with all your heart may I add. I would love to be able to do a really wicked mix or
create an absolute banger or two, but I don't because I know I just don't have the skills. There are far
too many no name "DJ's" who just think oooh cool I'll jump on my laptop and overuse that fade in/out
feature with all the latest hyped up chart pop nonsense and now I'm a good dj! No. My respect goes
to those who have been working hard in the music scene and is passionate about their work in music.
Always learning and always feeling good about what they do. Not for the money or image, but for
themselves and their passion for music.
Even Jon Richardson said "Why is nobody reporting the fact that music is dead?" - in reference to
Miley Cyrus.. but really thinking on an international scale gives me a headache! My advice is keep
away from the fakeness and stay true to what you love doing.
Promotion: Several of the same kind of promos get recieved but simply dismissing anything in the
emails that follow the same bland structure is not right. Receiving promos is always great for me, I
love hearing new music and amazing talent, however I agree with the notion that impersonal mail
outs sent to 100s of others all the time is a little tiresome to be raking through. When I receive a
personal message from someone who has clearly done their research and has genuine passion for
music then they have my full attention and respect. This may be a long process but in my opinion the
work will pay off and you'll be able to build up a network and be taken seriously. For example we all
get annoyed with telemarketers trying to shove a ppi claim in your face but perhaps if they took a
personal touch and found people who really needed their help then they wouldn't get hung up on all
the time..
Music is love. An art form, a creative outlet, not a cheesy fad.
A while ago people talked about wanting to change the name of the new style of garage, in order to
re-introduce it to more people who would accept it. The term "new garage" often turns people off
the idea. Going to "garage" events, people who aren't in the music scene expect and want old school,
and the others want to hear the new music.. where is the middle ground? It is still the same genre so
I don't believe the name is the issue, there already is "nu skool" and "future garage" but at the end of
the day it is all garage, just a more evolved take on the style.
"People follow trend setters and originality is decreasing." Christopher (Permanent St8).