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Toolkit with Report Form - Pennsylvania Coalition Against Domestic ...

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COMMUNICATIONS<br />

Do:<br />

Don’t:<br />

Do:<br />

Don’t:<br />

✔ Identify spokesperson for media and inform staff<br />

✔ Gather the facts and prepare a statement (based on input from staff, program<br />

counsel, PCADV or other relevant parties)<br />

✔ Wait for the media to contact you, unless it can’t be avoided<br />

✔ If contacted by media before you’re ready to comment, offer to get back to<br />

reporter as quickly as possible. Then follow through and return the call<br />

✔ Be forthright <strong>with</strong>out disclosing anything confidential<br />

✔ Provide the same information to all media<br />

✔ Include in your statement your program’s commitment to domestic violence victims<br />

in your community. Offer reassurance that (depending on the nature of the critical<br />

incident) services are still available (even if in an alternate location or county)<br />

✔ Contact PCADV Communications Team:<br />

Ellen Lyon, Communications Specialist, 800-934-4632, ext. 209 (elyon@pcadv.org)<br />

Judy Yupcavage, Communications Director, 800-932-4632, ext. 120,<br />

during work hours or 717-514-3416 after hours (jyupcavage@pcadv.org)<br />

Don’t permit anyone other than the spokesperson to respond to media inquiries<br />

Don’t make it a story if it isn’t one<br />

Don’t speak to the media until you know the facts of the incident, have determined<br />

what you can say about it, and have prepared a statement<br />

Don’t say “No Comment.” Instead, explain that you’re still gathering information<br />

and will get back to them<br />

CRISIS INTERVENTIONS<br />

✔ Determine if staff, shelter residents or others require/could benefit from<br />

crisis intervention<br />

✔ Obtain contact information from the Victim Witness offices for victim and family<br />

of victim<br />

✔ Reach out to family and children of victim to offer support and services<br />

and to make sure they’re aware of Crime Victims Compensation for<br />

funeral expenses and other crime-related costs<br />

✔ Reach out to community leaders<br />

Don’t assume your staff doesn’t want or need to debrief because they didn’t request it<br />

Don’t assume another agency is helping the victim’s family<br />

page 6<br />

When Crisis Strikes | <strong>Pennsylvania</strong> <strong>Coalition</strong> <strong>Against</strong> <strong>Domestic</strong> Violence | 2012

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