october 14 , 2012 - Doing Business with LCBO

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Shelf ExtendersContinuedExtenderLocation LCBO# DescriptionR44FranceJ.P Chenet Premier De621995Blend BCuvee Merlot CabernetR45R46R47R48R49FranceSouth AFranceSouth BFranceBordeaux/Burgundy AItaly CentralAItaly CentralBSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65750 LTO Mark Anthony Brands Y Y Y Y Y Y2881 Pisse-Dru Beaujolais 750 LTO Churchill Cellars Ltd. Y Y170142Zonin RipassoValpolicella SuperioreDoc750 LTO Imprese Inc. Y Y Y Y Y Y152587 Chateau Saint-Germain 750 LTO Mark Anthony Brands Y Y Y254888Angel Nero D'AvolaOrganic Giorgio & Gianni750 BAMWine Lovers AgencyInc.42606 Ruffino Chianti 1500 LTO Vincor International Y Y Y Y Y YR50 Italy North A 134999 Si Soave - Doc 750 BAMR51 Italy North B 219808R52R53SouthernEurope ASouthernEurope B267047538074R54 Germany A 216887R55 Sparkling A 145458R56 Sparkling B 107235R57R58OntarioBeer A285270Gabbiano ChiantiClassico DocgTommasi Poggio Al TufoSangiovese CabernetSauvDomaine HatzimichalisCabernet SauvignonFreixenet Carta NevadaSparklingInniskillin Riesling PinotGrigio VQAPanama Jack's ButterCaramel CreamDouble Trouble - Hops &Robbers IPAWine Lovers AgencyInc.YYY Y Y Y Y750 LTO Treasury Wine Estates Y Y Y Y Y Y750 LTORkw Wine ImportsInc.750 LTO Dionysus Wines Y Y Y750 LTO Dionysus Wines Y Y Y Y Y Y750 LTO Vincor International Y Y Y750 LTO Andrew Peller Limited Y Y Y Y Y Y473 BAMNorth American CraftAgencyOntario Beer255380 Pilsner Urquell 500 LTO Mark Anthony Brands Y Y Y Y Y YBR59 Beer 1 911388 King Brewery Pilsner6 x341R60 Beer 2 487264 Stella Artois 500 LTOR61 Beer 3 186510 Corona ExtraR62 Beer 4 605733R63 Party Zone 1 273201BAM Beer Barons YTRADE COPY ONLYForty Creek Barrel SelectWhiskyBacardi BreezerRaspberry Citrus Spritzer6 x330Labatt BreweriesOntarioYYYY Y Y Y Y YBAM Molson Coors Canada Y Y Y Y Y Y1140 BAM Kittling Ridge Ltd. Y Y Y Y Y Y1320 LTO Bacardi Canada Inc. Y Y Y Y Y YR64 Party Zone 2 123463 Smirnoff Ice 1l Pet 1000 LTO Diageo Canada Inc. Y Y Y Y Y YR65 Party Zone 3 204073Smirnoff Mixed DrinksClassic Lemonade1320 Necktag Diageo Canada Inc Y Y Y Y Y Y104 Promotional Turn 7
Shelf ExtendersContinuedCommunity Shelf ExtendersLocation LCBO# DescriptionSize(mL)SupportProgramAgentC1: Community Extender 1 190363 Prince Igor Vodka (P.E.T) 1750 BAM Kittling Ridge Ltd.C2: Community Extender 2 26229 Canada Gold Whisky (P.E.T) 1140 Value Add Kittling Ridge Ltd.C3: Community Extender 3 289835 French Cross Dry White 1500LTO,WineFridge BAndrew PellerLimitedC4: Community Extender 4 174854 Carl Reh Kabinett 750 LTO Charton Hobbs Inc.C5: Community Extender 5 43570 Two Oceans Chardonnay 750 BAM PMA Canada Ltd.C6: Community Extender 6 38505 Smirnoff Vodka 1750 Value Add Diageo Canada Inc.C7: Community Extender 7 254649 Pisa Liqueur 750 LTOC8: Community Extender 8 224691Gran Centenario ReposadoTequila750 LTODiamond EstatesWines & SpiritsThe KirkwoodGroupC9: Community Extender 9 326421 Pelee Island Cabernet 750 LTO Pelee Island WineryC10: Community Extender 10 255885 J.P. Chenet Chardonnay 750BAM,WineFridge BMark AnthonyBrandsTRADE COPY ONLYMarketing & Product Guide 105
Page 2 and 3:
PT7 New VQA FeaturesEnd Aisle Wraps
Page 5 and 6:
Marketing &Product GuideVQA PROMOTI
Page 7 and 8:
PT7 FEATURESOntario WinesNON-TRADIT
Page 9 and 10:
onPT7 FEATURES - NON-TRADITIONAL SI
Page 13 and 14:
PT7 FEATURESStaff Pick:My Ontario W
Page 15 and 16:
PT7 FEATURES - STAFF PICKStaff Pick
Page 17 and 18:
PT7 FEATURESPost-ThanksgivingSuper
Page 19 and 20:
PT7 FEATURESJoin The Conversation1-
Page 21 and 22:
Advertising“People are Talking ab
Page 23 and 24:
PromotionalSign GalleryAll promotio
Page 25 and 26:
Promotional Signs - End AislesEnd A
Page 27 and 28:
Promotional Signs - Power Aisle Ban
Page 29:
Promotional Signs - Perimeter Trans
Page 32 and 33:
Promotional SignsComponent Where to
Page 34 and 35:
Promotional SignsComponent Where to
Page 36 and 37:
Promotional Signs - On ShelfSigns
Page 38 and 39:
VQA In-Section ProgramBag in BoxPar
Page 40 and 41:
Summer Rosé ProgramTRADE COPY ONLY
Page 42 and 43:
Summer Rosé ProgramContinuedPartic
Page 44 and 45:
Ready to DrinkParticipating storesP
Page 46 and 47:
Ready to Drink - Party Zone Block P
Page 48 and 49:
Promotional Fixture Featured GiftsG
Page 50 and 51: Promotional Fixture Featured GiftsF
Page 52 and 53: Pod ProgramParticipating stores1, 5
Page 54 and 55: Seasonal & NewProduct FixtureProgra
Page 56 and 57: Seasonal & New Product Fixture Prog
Page 58 and 59: Front EndMerchandiserParticipating
Page 60 and 61: Wine FridgeParticipating StoresThis
Page 62: Wine Fridge Turn 2 - (PT7-PT10, 201
Page 66 and 67: Mini ThematicOntario Craft BeerEver
Page 68 and 69: Special PromotionsFixturesRe-order
Page 70 and 71: Exterior Springer Sign“Children L
Page 72 and 73: Shopping Cart SignsPlease ensure th
Page 74 and 75: goLOCALOntario WinesVQA FSI Fixture
Page 76 and 77: Ontario SuperstarsKey DatesInstall:
Page 78 and 79: “Vintages Superstars”ProgramVin
Page 80 and 81: VintagesBAM & LTO SignageParticipat
Page 82 and 83: Beer ProgramOntario Craft Beer End
Page 84 and 85: Brewery Spotlight: Shipyard Brewing
Page 86 and 87: Ontario Craft Beer (Quarterly Progr
Page 88 and 89: Food & DrinkMerchandisingThis issue
Page 90 and 91: Participating StoresThis list is in
Page 92 and 93: Participating StoresThis list is in
Page 94: Participating StoresThis list is in
Page 97 and 98: Sold Space ProgramsDisplay Programs
Page 99 and 100: Display Programs - Participating Pr
Page 104 and 105: Discovery & Green ExtendersDiscover
Page 106 and 107: Limited Time OffersLCBO#CaseConvers
Page 108 and 109: Limited Time OffersContinuedLCBO#Ca
Page 114 and 115: Value Add ProgramSales Representati
Page 116 and 117: Bonus AIR MILES® Reward MilesLCBO#
Page 118 and 119: Bonus AIR MILES® Reward MilesConti
Page 120 and 121: Bonus AIR MILES® Reward MilesConti
Page 122 and 123: NecktagsLCBO#CaseConversion Descrip
Page 124 and 125: Merchandising Display TablesDisplay
Page 126 and 127: Nesting Table FixturesProduct Theme
Page 128 and 129: Nesting Table Theme: N1 & N4People
Page 130 and 131: Nesting Table Theme: N3Mini Themati
Page 132 and 133: Vintages - Sold Program: New Essent
Page 134 and 135: Vintages - Sold Program: New Essent
Page 136 and 137: Promo Table Fixtures - Product Them
Page 138 and 139: Promo Table ThemesPromo Table 2: Fo
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