october 14 , 2012 - Doing Business with LCBO

Why is your storea VQA store?VQA stores were selected based on a higher indexingof VQA sales and/or sales trends, showing customerpropensity to select VQA in those stores.VQA and ICB each has its own strategy, for VQA, it isto elevate the quality image of VQA wines and increasecustomer confidence, while for ICB, it is to promoteICB as a great value category, and grow sales byshifting share from other value segments.One of the ways we are doing this is to flight storeswith ICB and VQA end aisle with unique productselection and marketing strategies to support them.• VQA End aisles products have been selectedto reflect quality• ICB End aisles have been selected with afocus on great value• Supported by LTO FSITRADE COPY ONLY