october 14 , 2012 - Doing Business with LCBO
october 14 , 2012 - Doing Business with LCBO
october 14 , 2012 - Doing Business with LCBO
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“Vintages Superstars” ProgramOverviewThe Vintage s Superstar program promotesgreat local products while pairing them <strong>with</strong>delicious recipes. Each period there willbe three Ontario Superstars: two <strong>LCBO</strong>wines and one Vintage s Essential. Thisis a mandatory program.Participating ProductFLAT ROCK CELLARS TWISTEDVQA Twenty Mile Bench, Niagara Peninsula001578 (D) 750mLPrice $16.95Key DatesInstall: September 15, <strong>2012</strong>Takedown: October 13, <strong>2012</strong>Kit 1 + Kit 2 will be to be shippedvia store mailbag.Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, <strong>14</strong>, 20, 23, 25, 27, 29, 35, 36, 37, 44,55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85,93,97, 99, 102, 124, 130, <strong>14</strong>4, <strong>14</strong>5, 154, 163,168, 182, 188, 191, 197, 199, 200, 201, 202,207, 2<strong>14</strong>, 218, 223, 233, 237, 244, 248, 249,260, 263, 265, 268, 269, 278, 296, 311, 324,340, 351, 353, 354, 359, 372, 373, 381, 384,386, 392, 403, 404, 415, 420, 425, 426, 427,430, 431, 432, 441, 444, 456, 461, 482, 483,485, 497, 499, 501, 515, 521, 526, 528, 532,533, 534, 538, 547, 556, 559, 568, 589, 601,602, 637, 677Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38,40, 57, 58, 95, 106, 115 132, <strong>14</strong>3, <strong>14</strong>8, <strong>14</strong>9,156, 164, 171, 179, 185, 187, 195, 198, 209,210, 212, 217, 226, 243, 252, 253, 255, 287,288, 298, 300, 325, 326, 329, 333, 334, 344,346, 355, 360, 361, 367, 371, 378, 383, 385,387, 390, 393, 394, 397, 398, 407, 411, 412,416, 417, 437, 438, 445, 457, 459, 465, 470,481, 486, 490, 491, 494, 495, 505, 511, 512,522, 523, 536, 542, 544, 545, 546, 549, 553,555, 566, 569, 572, 573, 575, 579, 586, 590,593, 605, 6<strong>14</strong>, 616, 617, 619, 623, 624, 629,630, 631, 632, 634, 635, 641, 698, 700, 702,703, 771, 776Merchandising InstructionsBasket Sign Insert• Merchandise the participatingproduct in a basket next to/near the<strong>LCBO</strong> Ontario VQA wines section.• Insert the basket sign insert into theLarge Metal Sign Holder(Central Supply #691089)• Display the fully merchandisedbasket in the <strong>LCBO</strong> Ontario VQAwines section nextto the VQA fixture.• Take down once stock is sold out,or by October 13, <strong>2012</strong>.• Pre-printed Shelf Talker• Install the pre-printed shelf talker infront of the featured product, in itson-shelf position <strong>with</strong>in the Vintage ssection, <strong>with</strong> a <strong>with</strong> a Miracle Stick(Central Supply #69<strong>2012</strong>)or 2” shelf clip for Vintage s(hello<strong>LCBO</strong> – re-order #LC1506).• Take down once stock is sold out,or by October 13, <strong>2012</strong>.TRADE COPY ONLY80 Promotional Turn 7
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