october 14 , 2012 - Doing Business with LCBO

PT7 FEATURES - STAFF PICKStaff Pick StickersCave SpringRiesling VQAA GREAT WAY TO STARTA CONVERSATIONABOUT VQA!You can tell customers yourfavourite VQA wine whetherby varietal, style, or a specificproduct, by using a SharpieMarker and clearly printing yourfavourite VQA pick on the shirtsticker.By varietal example: RieslingBy product example: Cave SpringRiesling VQAMandatory participation• Place sticker on the right sideof shirt; do not cover the logoor the shirt pocket.• We have provided enoughstickers to each store so staffcan change their stickers andrecommendations throughoutthe program.• Product recommendationsmust be Ontario VQA. Staffis encouraged to recommenda favourite Ontario VQAvarietal or a favourite OntarioVQA product – for examples,Riesling, Cave Spring RieslingVQA, Baco Noir, Henry ofPelham Baco Noir VQA.• Do not place stickers onfixtures, bottles, etc. – theywill leave residue.TRADE COPY ONLY12 Promotional Turn 7