october 14 , 2012 - Doing Business with LCBO
october 14 , 2012 - Doing Business with LCBO
october 14 , 2012 - Doing Business with LCBO
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Nesting Table BasketsProduct PlacementToo many facings of the same product will make the display seem cluttered, dulling theimpact of the products being promoted.By following the basic principle of ‘like product <strong>with</strong> like product’, you will accomplisha themed, fully stocked and customer friendly fixture.Remember to consider the colour, size and type when building your display.Placing complementary colours next to each other also enhances the look of the display.Items on the Display Tables should not ‘compete’ <strong>with</strong> each other.Nesting Table BasketsAll nesting tables must have a basket on each cornerof the table.Select one product to merchandise in each basket tocomplement the theme. Sign the product <strong>with</strong> metal signholders and black sign inserts.Each medium-sized basket holds two cases of 750 mLproduct or one case of 1000 mL /1500 mL product.TRADE COPY ONLYExample ofbasket <strong>with</strong> signMarketing & Product Guide 127
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