october 14 , 2012 - Doing Business with LCBO

Bag in BoxOverviewCustomers who shop ICB Wines are often looking for value and convenience. ICB winesare perfect companions for entertaining and are great everyday wines. This program willhighlight some key features of ICB wines such as:• They stay fresh for 60 days• They are easy to serve• They offer great value• They are definite crowd pleasersKey DatesInstall: September 16, 2012Takedown: October 14, 2012Participating ProductsAll large format products such as 1500mL, 3L and 4L cask/boxes. Please note, the ‘StaysFresh for 60 Days’ Shelf Talkers should only be placed in front of 3L and 4L boxes.In-store Experience: Signage ComponentsWe will provide perpendicular Shelf Talkers in-store highlighting attributes of ICB wines(great value, easy to serve, crowd pleasers).Stores are encouraged to place these perpendicular Shelf Talkers using perpendicularSelf Talker clips (Re-order: 691451) available from central supply in the ICB section oftheir store, in front of the participating products.TRADE COPY ONLY38 Promotional Turn 7