2009 - Jaarverslag

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REPORT OF THE EXECUTIVE BOARD > Geosynthetics & GrassTENCATE GRASSMARKET POSITION AND STRATEGYThe TenCate Grass group has a leading market position worldwide incomponents for synthetic turf systems. TenCate is almost at thebeginning of the supply chain. The strategy has been reinforced in allcornerstones of the strategic framework (value chain management).The demand and supply side of the market are developing strongly.In order to have a leading role in terms of both market share andtechnology, an active strategic policy is crucial. With production sitesin the Netherlands, Dubai and the US, TenCate has set up itsproduction in a cost-effective way and logistical lines to the market areshort.The technology component has also been strongly developed withinthe TenCate Grass group. TenCate has a large number of valuablepatents. Formulations are developed in-house which give fibres highwear resistance and make them flexible and resilient.Technologies available within TenCate as a whole are drawn upon todevise new methods for the production of synthetic turf carpet withincreasing functionalities. TenCate has for many years been in the leadin new developments. It sets itself the task of developing a secureproduct which makes a positive contribution to the prevention of sportsinjuries. In that way end-users can have synthetic turf for a safe andsustainable sporting experience.TenCate is in the lead when it comes to entering into partnerships withleading suppliers of synthetic turf systems. TenCate is increasinglyengaged with the overall system development in order to maintainsport performance over the long term. The first generations ofsynthetic turf sports pitches are losing their important playingcharacteristics after a relatively short period. Close co-operation istherefore necessary in the supply chain (production and processing ofcomponents, installation and maintenance). In this context, there arestrategic alliances and TenCate Grass has interests in various syntheticturf companies, such as Edel Grass (50%), GreenFields (32%) andTigerTurf (49%). In this way TenCate contributes among other things toincreased quality awareness among end-users and the companies inthe value chain. FIFA is very interested in the sustainable improvementof the quality of the aspects of football pitches in particular. The sametrend is evident in other sports federations.An important milestone in <strong>2009</strong> was the completion of the first trialpitches with a synthetic turf structure developed in-house. By meansof weaving, TenCate has for the first time produced a complete toplayer for synthetic turf sports pitches in place of the individualcomponents (synthetic turf fibres and carpet backing).The sports market is currently the main market in synthetic turf.The market for landscaping is nevertheless growing strongly andultimately has equivalent if not greater potential. Both reducedmaintenance and environmental factors (savings in consumption ofwater, artificial fertiliser and pesticides) are important reasons for theacceptance of synthetic turf in gardens and public green spaces.46Royal Ten Cate
GRASSWarranted turfEnhancing the lifespan of sportspitches is a key objective of marketleader TenCate Grass. In October <strong>2009</strong>TenCate was the first in the internationalsynthetic turf industry to introducea warranty on the performance anddurability of synthetic turf pitchesmade from TenCate components.These warranties are related to theFIFA criteria; FIFA 1 Star standard forcommunity fields and the FIFA 2 Starstandard for premier league football.The TenCate Performance WarrantyConcept is aimed at professionallevel football pitches with FIFA 2 Starcertification and is offered throughselected business partners andinsurance company Allianz Global RisksNederland. TenCate XQ technologymakes it possible to warrant five yearsof FIFA 2 Star performance. The firstwarranted pitch was installed atFC Breukelen, The Netherlands.For high-use fields TenCate Grassalso introduced the XP warranty ondurability. This is an extended warrantythat guarantees that pitches willwithstand unlimited hours of play forfive years. This unprecedented warrantyis offered through selected businesspartners.Connected to performance warranty
Page 1 and 2: Royal Ten CateAnnual Report 2009Con
Page 3 and 4: COMMERCIAL OVERVIEWas at 1 January
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OTHER INFORMATIONThe term of the fi
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OTHER INFORMATION51.3 Interest rate
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OTHER INFORMATION51.5 Hedge account
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OTHER INFORMATIONThe effect of a ge
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Company financial statements58 COMP
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Other informationTo the General Mee
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OTHER INFORMATIONSUBSEQUENT EVENTSA
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Ten-year summaryIn millions of euro
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OTHER ACTIVITIESNON-CONSOLIDATED CO
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Royal Ten Cateinvestor relations &
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2009 - Jaarverslag

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