HE Directory 2012-2013 - Shock of the Arts

year 1In year 1 you will be introduced to the essential industrystandard skills required to develop professionalfashion garments, including design, pattern cuttingand construction methods. This is achieved throughpractical workshops and studio-based teaching whichnot only builds a skill base but develops your individualconfidence in the decision-making process. Emphasisis also placed on the lifecycle of designs, includinggarment technology, buying, merchandising, stylingand marketing - much of this being underpinned bytechnological processes, including advanced softwarepackages for pattern cutting and design. You willalso have the opportunity to undertake a short workplacement to gain greater understanding of thefashion industry.All first year students are eligible to enter theirwork for a £3000 sponsored scholarship award.year 2In Year 2 you will have the opportunity to specialise.Whichever route you decide to take - whether it becreating a full catwalk fashion collection, developingbranding and marketing strategies, or specialising ingarment technology - the emphasis will be on technicalexcellence and innovation. Using the skills gained inYear 1, you will be encouraged to think independently,engage with industry professionals, and ultimatelyproduce work to the highest standard. You will alsoundertake an extended 12 week placement with oneof our established fashion link organisations (whichinclude John Lewis, Warehouse, Tesco, Beales and TopShop) ensuring relevant experience and industry links.year 3Year 3 allows you the opportunity to develop individual,independent lines of creative and commercial enquiry.You will develop your skills further and reflect uponyour previous experience and study, allowing youto demonstrate design and technical skills at anadvanced level. The overriding aim is to producefashion professionals who can create innovative designsolutions and potentially influence the industry at thehighest level.This course is currently offered as a FoundationDegree with BA Top-Up option. We propose tooffer the course as a BA (Hons) Degree from 2012(subject to validation).interVieWs and portFoliosInterviews are an opportunity for youto demonstrate your commitment andself-motivation, and to discuss aspectsof your chosen course. We expectapplicants to radiate enthusiasm andcommitment to fashion, both in itsown right and as a potential careerchoice. You should possess anddisplay a developed understanding ofcontemporary fashion as evidencedthrough visits to exhibitions, showsand galleries.WHat We looK ForWe look for enthusiasm and creativity,together with a willingness to learn andengage with others. We do not wantour students working in isolation; fromthe outset we encourage cooperationand team working. Energy andopenness are qualities we like to seein our students. We require evidenceof the creative process in some form,together with a good sense of colour,good drawing skills, a technicalability and the willingness and abilityto experiment.more inFormationA ‘Showcase’ has been designedto give you the opportunity totake a closer look at the facilities,studios, staff and tutors of thiscourse, together with examples ofcurrent student projects, recentwork placements, graduate careerprospects, exhibitions, eventsand awards, links with industryand other interesting facts. Thereis also further information aboutentry qualifications and the potentialcost of materials and visits.WWW.aucB.ac.uK/FasHiondesignsHoWcase