HE Directory 2012-2013 - Shock of the Arts
HE Directory 2012-2013 - Shock of the Arts
HE Directory 2012-2013 - Shock of the Arts
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DIGITAL MEDIA PRODUCTIONUCAS CODEBA (HONS) DIGITAL MEDIA PRODUCTION: P310COURSE LEADER: PHIL BEARDSSubject to validation46 | 47T<strong>HE</strong> COURSEThe media industry has seen enormous change in recent yearsand digital technology is now an integral part <strong>of</strong> almost everyaspect <strong>of</strong> media production; as a consequence <strong>the</strong> 21st centurymedia designer must be a confident and informed user <strong>of</strong> thistechnology. Whe<strong>the</strong>r it be in <strong>the</strong> production <strong>of</strong> intuitive DVDmenus, exciting video content for a viral marketing campaign,producing motion graphics for advertising or VJ’ing solutions,publishing for <strong>the</strong> iPad, or using <strong>the</strong> web to promote <strong>the</strong> latestfilm releases, students on this course will be working at <strong>the</strong>forefront <strong>of</strong> digital media production.The course places communication at <strong>the</strong> heart <strong>of</strong> digitalpractice to ensure that <strong>the</strong> design and creation <strong>of</strong> contentresponds in an exciting and creative way to pr<strong>of</strong>essional briefs;it will equip you with <strong>the</strong> relevant knowledge and skills to becomea highly competent and fully confident industry practitioner.You will learn how to realise creative ideas through appropriatedesign, techniques, processes and communication; <strong>the</strong> course<strong>of</strong>fers an exciting opportunity to study <strong>the</strong> broad range <strong>of</strong> digitalmedia technologies available today including video, sound,streaming media, 3D computer graphics, viral and performancevideo and newly developing technologies.You will gain a comprehensive and broad-based understanding<strong>of</strong> digital media; you will experience a range <strong>of</strong> technologiesand develop a clear understanding <strong>of</strong> <strong>the</strong> opportunities availablein <strong>the</strong> media industry. Specialist pathways <strong>of</strong>fering a tailoredlearning environment and potential work placements in relevantnew media companies will give you <strong>the</strong> opportunity to exploreand develop your own specialism and to pursue yourcareer aspirations.RESOURCESThe course has a dedicated computer suite and studio spacewith adjacent edit suites. We also have our own extensivee-learning facilities, social networking sites and blogs toenrich <strong>the</strong> learning experience and course material is availableelectronically. We have a core team <strong>of</strong> dedicated and enthusiasticstaff with national and international recognition <strong>of</strong> achievementsin <strong>the</strong>ir own ongoing practices. They are supported by guestspeakers, visiting lecturers and industry pr<strong>of</strong>essionals who bringa wide spectrum <strong>of</strong> specialist experience to <strong>the</strong> course.
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