HE Directory 2012-2013 - Shock of the Arts

year 1Year 1 of the course is designed to develop a range ofskills in new technology; it will provide a foundationto enable you to put your ideas into practice. You willacquire the fundamental knowledge and understandingwhich will serve you throughout your career. You willalso have the opportunity to place in context the historyof both new media and its relationship to contemporaryculture. Lectures, seminars, tutorials and educationalvisits are also organised to develop your knowledge ofthe industry.year 2In Year 2 you will focus on industry-based projectsusing the creative and technological problem-solvingskills developed in Year 1. You will be encouragedto take charge of your own creative and careerdevelopment, researching innovative solutions to newmedia issues and pursuing personal objectives andprojects, working individually or as part of a team.year 3Year 3 allows you to refine your existing practice,develop new skills and reflect upon experience gainedduring previous study. Students are encouraged andenabled to develop as autonomous, creative decisionmakers who demonstrate the ability to lead rather thanrespond to industry trends. The course will develop andextend your knowledge and skills through extensiveresearch and critical reflection and will enable youto demonstrate understanding of a complex body ofknowledge and practice, some of which may be at thecurrent boundaries of the discipline.This course is currently offered as a FoundationDegree with BA Top-Up option. We propose to offerthe course as a BA (Hons) Degree from 2012 (subjectto validation).interVieWs and portFoliosAn interview is your opportunity todemonstrate your commitment andself-motivation. We will be happy todiscuss aspects of the course, talkabout your own aspirations and toanswer any questions you mighthave; we see it as a positive, twowayprocess. We would like to seesome sort of portfolio or showreel,sketchbooks or any other ideas orprojects which can demonstrate yourinterests in digital media, design andvisual culture.WHat We looK ForAbove all else we value your individualcreativity and enthusiasm. We lookfor people who can work in a teamto provide innovative, exciting andprofessional solutions to a range ofchallenges. We do not necessarilyrequire any prior knowledge of newtechnology or its implementation; whatwe are looking for is your enthusiasmand willingness to learn. Someexperience of digital applications(e.g. Flash, Maya, Premiere, FinalCut, Photoshop, or After Effects) andtheir implementation is useful toindicate your aptitude but this is nota requirement as all basic skills aretaught on the course.more inFormationA ‘Showcase’ has been designed togive you the opportunity to take acloser look at the facilities, studios,staff and tutors of this course, togetherwith examples of current studentprojects, recent work placements,graduate career prospects, exhibitions,events and awards, links with industryand other interesting facts. There isalso further information about entryqualifications and the potential cost ofmaterials and visits.WWW.aucB.ac.uK/digitalmediasHoWcase