HE Directory 2012-2013 - Shock of the Arts

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ViSuAl coMMunicAtionucas codeBa (Hons) Visual communication: W215course leader: sally HopeSubject to validationtHe courseVisual Communication is a broad discipline, encompassinggraphic design, illustration, typography and screen-based design;its students and graduates are characterised by their innovative,multi-disciplinary approach to the development of contemporarydesign and communication solutions. Today’s successfuldesigners and creatives need to be able to demonstrate a realunderstanding of global issues and a commitment to improvingand enhancing communications in relation to these. This courseaims to give you the technical and professional skills to providecreative solutions to a broad range of issues.resourcesThe course is underpinned by vocational learning, with studentsworking together in a professional, studio environment. Thecourse is studio-based, with dedicated computer suites, andall students benefit from dedicated studio space. Learningis achieved through a combination of group and individualtutorials, lectures, seminars, technical workshops and e-learning.Staff members have experience and interests across manyareas including graphic design and illustration; guest lecturers,visiting tutors and the course ‘industry liaison group’ also providevaluable industry insight and experience.The generation of ideas is at the centre of VisualCommunication. You will be encouraged to develop your visualawareness and cultural understanding. Theory will becomepractice as you work on live industry briefs and projects thatreflect current communication issues and design applications.Students on the course come from a dynamic mix of educationaland professional backgrounds. Some candidates may wish tostart their creative careers with a relevant degree, others mayalready be working in industry and wish to expand their currentknowledge and skills.32 | 33
year 1In Year 1, you will cover all the techniques and skillsrequired to put your ideas into practice. You will studyunits which focus on developing particular skills suchas mark-making and typography. Design and softwareskills are introduced through workshops. As the courseprogresses, you will learn about aspects of professionalpractice, including print production and visualcommunication in a broad context. Some projectsare delivered in partnership with industry; you may, forexample, produce ideas for an advertising campaign ora piece of editorial design.year 2In Year 2, you will be introduced to web design, theuse of visual language, packaging and branding. Yourindustry knowledge will continue to be strengthenedthrough independent research and collaborative andindividual participation in ‘live’ projects and prestigiouscompetition briefs. An integrated approach to theoryand practice ensures that practical work is soundlyunderpinned by theoretical principles, and informedby an awareness of current cultural, social, political,ethical and environmental issues. Towards the end ofyour second year you will have the opportunityto undertake a relevant work placement and thecourse retains excellent links with a range of creativedesign companies.year 3Year 3 allows you to develop individual, independentlines of creative enquiry both in an industry and anacademic context. You will develop your skills furtherand reflect upon your previous experience and study,allowing you to demonstrate design and technicalskills at an advanced level, applying this expertise torelevant projects. You will also have the opportunity towork on further collaborative projects with industry,gaining additional experience and useful contacts.Upon graduation you will have the relevant skills andexpertise to work in the creative industries or to applyfor postgraduate study.This course is currently offered as a FoundationDegree with BA Top-Up option. We propose to offerthe course as a BA (Hons) Degree from 2012(subject to validation).interVieWs and portFoliosInterviews provide the opportunity foryou to demonstrate your commitmentand self-motivation, and to discussaspects of your areas of interest.You will be expected to have a goodunderstanding of design problemsolving.We also look for a portfoliocontaining sketchbooks, drawing andmark-making, research, analysis andwritten work.WHat We looK ForWe look for candidates with anopen-minded and lively approachto new ideas, and an awareness ofthe specialist areas of design andvisual problem solving. Sketchbooks,research projects and designprocesses are considered alongsideacademic achievements. We areinterested in your motivation andthe way in which you can talk aboutyour ideas and your work, and lookfor commitment to the creation ofinspiring, intelligent and successfulvisual communication.more inFormationA ‘Showcase’ has been designed togive you the opportunity to take acloser look at the facilities, studios,staff and tutors of this course, togetherwith examples of current studentprojects, recent work placements,graduate career prospects, exhibitions,events and awards, links with industryand other interesting facts.There is also further informationabout entry qualifications and thepotential cost of materials and visits.WWW.aucB.ac.uK/VisualcommunicationsHoWcase
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HE Directory 2012-2013 - Shock of the Arts

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