HE Directory 2012-2013 - Shock of the Arts

GrApHic dESiGnucas codeBa (Hons) grapHic design: W210course leader: roger gould22 | 23CLIENTareas of&industry.DESIGNER PACKThe aim of this pack is to aid client and designer relationsby providing applications that can help during the briefingprocess and also throughout the project, with thecommunication between the parties. Made up of differentelements, each part to the pack has a version for both clienttHe courseGraphic design is a vehicle for communication as well asself-expression. It is about communicating to inform, educate,entertain, persuade, or any combination of these. This courseaims to foster self-confidence and the ability to developinformed design strategies; it will also encourage you to bringyour own experiences and interests to the course. You willdevelop your own unique and individual approach to visualproblem solving. Graphic designers need to be able to makedecisions in complex and unpredictable contexts and reactquickly to new information, evolving briefs, changes in situationsand advances in technology. Innovation is therefore central tothe course and will be critical to your development. The courseis academically rigorous whilst remaining vocationally focused.You will engage with a variety of contextual and designissues such as user-centred design, sustainability, emergingtechnology, service design, information design and interactivedesign. As a graduate you will leave with a range of abilitiesthat include technical, critical, conceptual, interpersonal andlearning skills, which will enable you to enter many variedand designer, this is displayed via the visual logo of thefaces, with a colour consistent to each party throughout thesystem. The design for each of the different stages to thispack has a simple, sustainable feel that reflects the logicbehind the way in which it works.resourcesThe course is based in two main studios, one of which hasan integrated computer suite. We have a newly refurbishedmain studio for use by Year 1 students that incorporates privatespaces for individual work and small group discussions. You willlearn through technical workshops, software training, seminars,small and large group tutorials, plus the use of online virtuallearning environments.The course team has a full range of experience working inthe design profession, running independent consultanciesand working with major clients and design organisations.Staying abreast of current developments within the graphicdesign world is very important, so it is crucial that staffmembers are involved in contemporary design practice.Guest speakers and visiting lecturers (including successfulcourse alumni) are invited from various areas of the industryto share their experiences and supplement students’ learning.