HE Directory 2012-2013 - Shock of the Arts

YEAR 1Year 1 of the course provides the creative and practical skillsthat you will build upon during the course. It will introduce youto photographic techniques and processes through units thatemphasise digital imaging and studio practice. Photographicthemes and concepts in photography are addressed throughthe consideration of photography as the key medium withinvisual culture through the 20th and into the 21st century.Guest lectures by visiting photographers and industryprofessionals will support your studies.YEAR 2Year 2 of the course will build upon your skills andknowledge and provide opportunities for you to developyour photographic practice within specific areas. You will beencouraged to reflect on your professional interests and totake responsibility for your learning; developing your creative,research and conceptual skills and combining them withprofessional awareness and understanding. Live projectsand professional collaboration will be encouraged as youbegin considering your career options. Your learning will beconsolidated as you undertake a relevant work placement.YEAR 3Year 3 allows students to refine their photographic practice,developing and reflecting on their experience gained duringprevious study. The course nurtures students to develop intocreatively mature, commercially focused and autonomousphotographers; it offers a supportive learning environmentin which to carry out extensive research to advance yourpractice and to develop your practical, theoretical andintellectual abilities. It will encourage and enable you toevidence a sophisticated understanding of commercialphotographic practice and will provide further opportunitiesto promote yourself as a photographer. You will graduatewith the qualities and transferable skills necessary not onlyfor employment but also for postgraduate study.INTERVIEWS AND PORTFOLIOSInterviews are an opportunity for youto demonstrate your commitmentand self-motivation and to discussaspects of your chosen course.You will be expected to display anadvanced level of photographicskills and an appreciation ofcontemporary commercialphotographic practice and itsprofessional context. Portfoliosshould exhibit work that evidencesgood photographic skills,creativity, self-motivation andcontextual awareness.WHAT WE LOOK FORWe look for students who haveclear focus and ambition, who havealready demonstrated an interest inphotography and wish to channelthat commitment into a course thatwill give them the opportunity torealise their potential as commercialphotographers. As well as awell-developed portfolio, you willneed to be able to demonstrateevidence of research (for examplethrough sketchbooks, essays orprogress diaries).MORE INFORMATIONA ‘Showcase’ has been designed togive you the opportunity to take acloser look at the facilities, studios,staff and tutors of this course, togetherwith examples of current studentprojects, recent work placements,graduate career prospects,exhibitions, events and awards, linkswith industry and other interestingfacts. There is also further informationabout entry qualifications and thepotential cost of materials and visits.This course is currently offered as a Foundation Degreewith BA Top-Up option. We propose to offer the courseas a BA (Hons) Degree from 2012 (subject to validation).WWW.AUCB.AC.UK/COMMERCIALPHOTOGRAPHYSHOWCASE