Å KODA K2 Content Management System - Skoda Auto

12 SEOTo make content of a webpage SEO effective editor must thoroughly align textcontent with page keywords to reach optimal keywords density (7-8%).Web presentations build on K2 CMS use SEO friendly URLs. Basic URL patternsshould be strictly related to pages content, e.g.http://skoda-auto.com/models/octavia/accesorries for page dedicatedto original accessories for Octavia model.12.1 Names of sites, pages, images and documentsOur recommendations for naming, or how to keep search results and visibilityof your website or web page in search engines:• Use lower case only, not UPPER CASE• Use hyphen (-) for joining words instead of underscore (_)• Don´t use punctuation• For News articles, start the name with publication date, in US-en format.Example: 2012-01-07-jaaner-rally.aspx• Don´t add size information or another identificator to names of images.Picture names from cameras, such as IMG1000541_201203311558.jpg,have to be changed.• Number pictures in galleries from 01 to ∞, use hyphen between the nameand number. Example: citigo-16.jpg• Connect name of pictures for a news article with name of the article.Example:– Article´s name: 2012-01-07-jaaner-rally.aspxPicture´s name for the article gallery: 2012-janner-rally-01.jpg209 – Importer properties12.2 Inserting tracking codesIt is possible to add your own tracking codes into K2. You can add it in SiteActions – Importer Properties into Tracking HTML Code (209) .Tracking codes can be added into each page. It can be done in Page Propertiesof each page in proper row (210).210 – ŠKODA page properties103