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Banken for en verden i endring The bank for a ... - BNP Paribas

Banken for en verden i endring The bank for a ... - BNP Paribas

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BancWest <strong>for</strong>ged ahead with its developm<strong>en</strong>t. Bank of the West successfully integrated<br />

Commercial Federal, whose 198-branch network spread over sev<strong>en</strong> western states was<br />

acquired at the <strong>en</strong>d of the 2005. All of the expected synergies from this acquisition have be<strong>en</strong><br />

achieved. <strong>The</strong> <strong>bank</strong> took advantage of this opportunity to transfer some of its processing<br />

c<strong>en</strong>tres to the Midwest to reduce costs.<br />

This new acquisition broad<strong>en</strong>s BancWest’s network and considerably str<strong>en</strong>gth<strong>en</strong>s its pres<strong>en</strong>ce<br />

in a region that has more than 100 million inhabitants and one of the greatest prospects<br />

<strong>for</strong> demographic growth in the United States.<br />

In parallel, in Hawaii and on the contin<strong>en</strong>t, BancWest continued to boost organic growth,<br />

investing considerably in IT infrastructure and communication systems. Bank of the West<br />

also began to implem<strong>en</strong>t a developm<strong>en</strong>t plan aimed at adapting the <strong>bank</strong>’s organisation to<br />

its new size and countering pressure on margins by increasing rev<strong>en</strong>ues. This plan includes<br />

rolling out the <strong>en</strong>tire product range throughout the network, both to corporate cli<strong>en</strong>ts (cash<br />

managem<strong>en</strong>t, leasing and agriculture-related services) and individuals (mainly private <strong>bank</strong>ing<br />

and insurance). <strong>The</strong> plan also comprises a new sales organisation <strong>for</strong> the <strong>bank</strong> which provides<br />

improved segm<strong>en</strong>tation of the cli<strong>en</strong>t portfolio, ext<strong>en</strong>ded coverage of corporate cli<strong>en</strong>ts<br />

and new inc<strong>en</strong>tive measures <strong>for</strong> the sales teams so as to promote cross-selling and growth in<br />

rev<strong>en</strong>ues, particularly commissions.<br />

bINTERNATIONAL RETAIL BANKING AND FINANCIAL SERVICES<br />

52-53

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