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Banken for en verden i endring The bank for a ... - BNP Paribas

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Partnering the Téléthon<br />

<strong>BNP</strong> <strong>Paribas</strong> has be<strong>en</strong> the offi cial <strong>bank</strong> <strong>for</strong> the Fr<strong>en</strong>ch Téléthon since its creation, handling<br />

cheques s<strong>en</strong>t by donors and delivering the tax statem<strong>en</strong>ts in respect of donations. A large<br />

number of employees participate in the Téléthon – devising and organising sports, musical<br />

and gastronomical ev<strong>en</strong>ts, as well as community initiatives. <strong>BNP</strong> <strong>Paribas</strong> employees are also<br />

involved in the T<strong>en</strong>nis Téléthon which promotes club tournam<strong>en</strong>ts across France, and in the<br />

Paris-based Finance Téléthon, organising relay races around Palais Brongniart, the <strong>for</strong>mer<br />

stock exchange building.<br />

In 2006, <strong>BNP</strong> <strong>Paribas</strong> ext<strong>en</strong>ded its fundraising support outside France through BNL, a major<br />

contributor to Téléthon Italy <strong>for</strong> the last 15 years. In the 2006 edition of the ev<strong>en</strong>t, BNL l<strong>en</strong>t<br />

its assistance under the slogan: Research needs everyone, you too. BNL has collected a total<br />

amount of EUR 143 million from the last 14 Téléthons, repres<strong>en</strong>ting around one-half of total<br />

donations collected by the ev<strong>en</strong>t in Italy. Its ef<strong>for</strong>ts have helped to fund 1,800 projects and<br />

have resulted in 461 research breakthroughs, subsequ<strong>en</strong>tly published in sci<strong>en</strong>tifi c journals of<br />

international r<strong>en</strong>own.<br />

.<br />

>>> <strong>BNP</strong> <strong>Paribas</strong> Bulgaria named “the most socially responsible business leader”<br />

<strong>BNP</strong> <strong>Paribas</strong> Bulgaria was named the country’s 2006 “Investor in Community” <strong>for</strong> its responsible<br />

business practices. <strong>The</strong> prize was awarded by Ivailo Kalfi n, the Bulgarian Deputy Prime Minister<br />

and Minister of Foreign Affairs, in recognition of <strong>BNP</strong> <strong>Paribas</strong>’ Resto du cœur programme set<br />

up by its Bulgarian staff to help elderly and underprivileged people living in Sofi a, Bulgaria’s<br />

capital. Four hundred Bulgarian business leaders att<strong>en</strong>ded the ev<strong>en</strong>t, which was created in<br />

2003 by the Bulgarian Business Leader Forum (BBLF). All of the biggest Bulgarian companies<br />

are members of this association, which promotes the values of corporate social responsibility<br />

and good trade practices. <strong>The</strong> Resto du cœur project led by <strong>BNP</strong> <strong>Paribas</strong> Bulgaria kicked off<br />

four years ago on the initiative of the head of Bulgarian operations, and was implem<strong>en</strong>ted<br />

by its employees on the ground. During the winter of 2002-2003, 150 meals were distributed<br />

every ev<strong>en</strong>ing to elderly people living in precarious situations in Sofi a. Thanks to a partnership<br />

with the city of Sofi a and several external sponsors, the project has considerably broad<strong>en</strong>ed<br />

its reach, and distributed 1,600 meals every ev<strong>en</strong>ing from 1 December 2006 to March 2007.<br />

<strong>BNP</strong> <strong>Paribas</strong> Foundation: imaginative and in touch with the world<br />

Operating under the aegis of the Fondation de France, the <strong>BNP</strong> <strong>Paribas</strong> Foundation has be<strong>en</strong><br />

promoting dialogue betwe<strong>en</strong> the <strong>bank</strong>ing community and its social and cultural <strong>en</strong>vionm<strong>en</strong>t<br />

<strong>for</strong> 20 years now. As a crossroads of exchanges and discoveries, it gives new expression to<br />

the Group’s core values of ambition, commitm<strong>en</strong>t, creativity and responsiv<strong>en</strong>ess.<br />

Through its programmes, the <strong>BNP</strong> <strong>Paribas</strong> Foundation strives to preserve and promote cultural<br />

heritage and support artistic expression. It also provides funding <strong>for</strong> state-of-the-art<br />

medical research, as well as <strong>for</strong> innovative projects in the areas of education, social insertion<br />

and disability.<br />

In addition to grants, the Foundation provides support <strong>for</strong> its partners and seeks to cater<br />

to their individual objectives, namely by developing programmes and providing advice and<br />

on-the-spot assistance, together with access to the <strong>BNP</strong> <strong>Paribas</strong> worldwide network of contacts.<br />

<strong>The</strong> <strong>BNP</strong> <strong>Paribas</strong> Foundation is a member of ADMICAL, the fi rst business sponsorship<br />

association in France, and of the c<strong>en</strong>tre <strong>for</strong> charitable foundations in France.<br />

> Cultural patronage<br />

As a recognised b<strong>en</strong>efactor of museums, the <strong>BNP</strong> <strong>Paribas</strong> Foundation provides funding <strong>for</strong> the<br />

publication of art books that familiarise the public with museum collections, and awards grants<br />

<strong>for</strong> the restoration of masterpieces. Its initiatives have b<strong>en</strong>efi ted a wide variety of Fr<strong>en</strong>ch and<br />

international institutions, helping to publish some 50 art books on museums and <strong>en</strong>abling<br />

around 150 works of art to be restored and placed on display to the public.<br />

<strong>The</strong> <strong>BNP</strong> <strong>Paribas</strong> Foundation also supports the per<strong>for</strong>ming arts by establishing close partnerships<br />

with modern dance companies, circus troupes, writers, jazz musicians and other per<strong>for</strong>mers<br />

working in disciplines that are oft<strong>en</strong> overlooked by other sponsors. At the same time, it helps<br />

to make rare or unper<strong>for</strong>med works more widely known and to provide a boost to young per<strong>for</strong>mers’<br />

careers. <strong>The</strong> Foundation also makes use of its ext<strong>en</strong>sive links with festivals and production<br />

companies to bring new tal<strong>en</strong>ts to a wider audi<strong>en</strong>ce.<br />

90-91<br />

A PARTNER IN SOCIETY

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