Economic Development Strategy and Action Plan - Perth County

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Figure 4 – Perth County, St. Marys and Stratford Employment Base Location Quotient, 2001 to2006LQ ClassificationSouthwestern Ontario(2001 and 2006) OntarioVery High Agriculture AgricultureHighAverageManufacturingArts, entertainment and recreationWholesale tradeConstructionAccommodation and food servicesWholesale tradeManufacturingArts, entertainment and recreationConstructionSource: Statistics Canada: REDDI, 2001 and 2006.Many of these industries listed also experienced employment growth during the five year (2001-2006)time period. This finding suggests local competitive advantage for being located in the region. Theseemployment LQ results were very similar to the labour force LQ results, reconfirming the strongrelationship between jobs in the region being filled by the local labour force.There is employment concentration in the Arts, Entertainment and Recreation industry. This is alsodriven by the Stratford Shakespeare Festival. The performing arts companies had very high locationquotients (compared to Ontario an LQ of 12.92 and southwestern Ontario an LQ of 12.99) in 2006.The next section will build on this location quotient analysis using a shift-share analysis.3.2 Shift-Share AnalysisA shift-share analysis (SSA) compares local growth or decline of an industry with provincial (and regional)growth or decline in that industry, as well as provincial (regional) growth overall. The method separatesthe growth occurring locally in an industry that could be explained by the influence of provincial (regional)growth for all industries combined, the influence of growth in the industry at the provincial (regional) leveland the influence of local factors. SSA compares actual growth or decline to the growth that would haveoccurred if the local industry had followed provincial (regional) growth trends and if the local industry hadfollowed growth trends in the provincial (regional) industry. 1Three values are produced through SSA: Southwestern Ontario/Provincial Effect, Industrial Effect andDifferential Shift Effect.• Southwestern Ontario/Provincial Effect – the number of local jobs lost or gained due to theinfluence of southwestern Ontario/provincial growth overall• Industrial Effect – the number of local jobs lost or gained due to the influence of growth in thesector at the province/nation.• Differential Shift Effect – the number of local jobs lost or gained due to local factors.1Spreadsheet Tools for Local Economic Analysis, Ontario Ministry of Municipal Affairs & Housing – Rural Development Division,March 2004.Perth, St. Marys and Stratford Economic Development Strategy and Action Plan 14 | P age
The LQ analysis identified five industries with high employment concentration:• Agriculture, Forestry, Fishing and Hunting• Manufacturing• Arts, Entertainment and Recreation• Wholesale Trade• ConstructionBased on the SSA, the Agriculture, Forestry, Fishing and Hunting industry could have lost 668 jobs due tothe influence in the sector in southwestern Ontario or 684 jobs due to the influence in the sector in theprovince.The Manufacturing industry could have lost 1,138 jobs based on southwestern Ontario’s influence or1,711 jobs based on the province’s influence. Instead job losses in the region totalled 1,005.Employment in the Arts, Entertainment and Recreation industry grew in southwestern Ontario andOntario. Based on the SSA, all of the study region’s growth can be attributed to growth in this industry insouthwestern Ontario and the province.Wholesale trade is a strong industry for the region. Sixty-seven or 38 jobs could be attributed to growth insouthwestern Ontario and the province respectively, but there were 505 additional jobs in the region.The region’s construction industry grew by 220 jobs. Southwestern Ontario and the province`sconstruction industry grew during this time period at a higher rate than many of the other industries. .Compared to Southwestern Ontario and the province, the region did well in terms of creating employmentin this industry.Perth, St. Marys and Stratford Economic Development Strategy and Action Plan 15 | P age
Page 1 and 2: Final ReportCounty of Perth, Town o
Page 3 and 4: List of FiguresFigure 1 - Location
Page 5 and 6: 1 Introduction1.1 Purpose of the Re
Page 7 and 8: The Shift-Share analysis then took
Page 9 and 10: FindingProportionately more people
Page 11 and 12: 3 Local Situational AnalysisThe Sec
Page 13: (compared to Ontario 9.23, compared
Page 17 and 18: There were surprisingly many simila
Page 19 and 20: important, there was also expressed
Page 21 and 22: Question 2. What are the major diff
Page 23 and 24: Question 3. Understanding what thes
Page 25 and 26: their jobs in manufacturing need to
Page 27 and 28: Figure 7 - Perth County Available E
Page 29 and 30: • St. Marys water tower realignin
Page 31 and 32: are 34 schools that serve youth in
Page 33 and 34: innovation and commercialization in
Page 35 and 36: Competitive Disadvantages• Govern
Page 37 and 38: The traits of the recommended targe
Page 39 and 40: Based on the labour market analysis
Page 41 and 42: 5.1 Very Strong Future Economic Dri
Page 43 and 44: Figure 14 - “No Employee” Busin
Page 45 and 46: 5.2 Very Strong Future Economic Dri
Page 47 and 48: The UW Press Release states:``The S
Page 49 and 50: Business EstablishmentsBased on the
Page 51 and 52: Figure 22 - SWOT for Value Added Ag
Page 53 and 54: 55 businesses from 48 in 2003. Othe
Page 55 and 56: While no province has been complete
Page 57 and 58: done detailed analysis on national
Page 59 and 60: Although the specialized design, en
Page 61 and 62: 5.5 Moderate Future Economic Driver
Page 63 and 64: 5.6 Industry Sector ConvergenceMost
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The figure points to arts, culture
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StrategicCategoryCapacityBuildingBr
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6.2 Lone Eagles Sector Marketing Pl
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6.3 Arts, Culture and Tourism Actio
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6.4 Agriculture and Agri-Food Actio
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6.5 Green & Technology Based Manufa
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StrategicCategoryRecommended Initia
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Appendix IFocus Group Results and I
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Executive SummaryAttached are meeti
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1.0 - Vision 2015Looking ahead 5 ye
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1.3 - Group 2 (Agriculture, Rural D
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1.5 - Group 3 (Entrepreneurs & Expo
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1.7 - Group 4 (Manufacturing & Auto
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1.9 - Group 5 (Alternate Energy)Vot
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1.11 - Group 6 (Tourism)Voting Resu
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4. XXX participation in the "new ec
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• Strong healthy downtowns throug
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3.2 - Group 2 (Agriculture, Rural D
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3.3 - Group 3 (Entrepreneurs & Expo
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Too much brownspaceToo many abandon
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2 22. NEWCOMERS: improved web sites
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2 30. BUY LOCAL: relax zoning bylaw
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2 25. SKILLS: Support and grow TTG
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4.6 - Group 6 (Tourism)Note: These
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AppendicesA - OverviewProject Overv
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PRIORITY: internal population growt
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PRIORITY: preserve the Class 1 and
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4. VISION$: Search for post graduat
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2. P5: Environmental planning to su
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4. Create building application plan
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Councillors and Municipal Managemen
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Appendix IILabour Market and Econom
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3. What were the approximate revenu
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Business Expansion10. What export m
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18. How do you plan on using the In
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23. Using a scale of 1 to 5 where 1
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Current Training Profile29. Does yo
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35. Please indicate any formal non-
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Appendix IIIOne-on-One Stakeholder
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force. More importantly, the boards
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entrepreneurs by developing busines
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Appendix IVInstitutional Stakeholde
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The creative cultural base in Strat
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8. What kinds of changes would you
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Appendix VSocial Media Strategy in
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• According to Socialnomics 19 ,
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development organizations should be
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UserVoice helps small businesses to
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Social Media and Website Best Pract
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Figure 6: City of Nanaimo WebsiteAl
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Figure 9: Prince Edward County Webp
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Figure 11: PEC You Tube PagePEC bel
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Figure 14: Ely Facebook PageFigure
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Figure 17: Newfoundland & Labrador
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The companies listed above have inc
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Appendix VIBibliographyPerth, St. M
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Economic Development Strategy and Action Plan - Perth County

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