Economic Development Strategy and Action Plan - Perth County

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Contents1 Introduction 51.1 Purpose of the Report 51.2 How Was the Strategy Developed? 51.3 Location in Southwestern Ontario 72 Labour Market Analysis Summary of Findings 83 Local Situational Analysis 113.1 Location Quotient Analysis 113.2 Shift-Share Analysis 143.3 The County of Perth Business Retention + Expansion Project 163.4 Summary of Community Consultations 174 Infrastructure Assessment 264.1 Physical Infrastructure 264.2 New Economy Infrastructure 294.3 Competitive Advantages and Competitive Disadvantages 335 Identifying Economic Opportunity 365.1 Very Strong Future Economic Driver: “Lone Eagles” 415.2 Very Strong Future Economic Driver: Arts, Culture and Tourism 455.3 Strong Future Economic Driver: Value Added Agriculture and Agri-Food 485.4 Strong Future Economic Driver: Green and Technology Based Manufacturing 525.5 Moderate Future Economic Driver: Main Street/Regional Centre Commercial Development 615.6 Industry Sector Convergence 636 Five Year Marketing Action Plan 666.1 Improve Investment Fundamentals Marketing Action Plan 666.2 Lone Eagles Sector Marketing Plan 696.3 Arts, Culture and Tourism Action Plan 716.4 Agriculture and Agri-Food Action Plan 736.5 Green & Technology Based Manufacturing Action Plan 756.6 Regional Retail/Services Marketing Action Plan 767 Conclusion 78Perth, St. Marys and Stratford Economic Development Strategy and Action Plan 2 | P age
List of FiguresFigure 1 – Location in the Southwestern Ontario ......................................................................................... 7Figure 2 – Key Findings from Labour Market Analysis ................................................................................. 8Figure 3 – Perth County, St. Marys and Stratford Labour Force Location Quotient, 2001 to 2006 ............ 12Figure 4 – Perth County, St. Marys and Stratford Employment Base Location Quotient, 2001 to 2006 .... 14Figure 5 – Perth County, St. Marys and Stratford Shift-Share Analysis, 2001 to 2006 .............................. 16Figure 6 – Summary of Focus Group Findings ........................................................................................... 20Figure 7 – Perth County Available Employment Lands .............................................................................. 27Figure 8 – City of Stratford Available Employment Lands, 2009 ................................................................ 28Figure 9 – Traditional vs. New Economy Approach .................................................................................... 30Figure 10 – Regional Health Care Services ................................................................................................ 32Figure 11 – Priority Economic Targets ........................................................................................................ 36Figure 12 – Description of Selected Economic Drivers .............................................................................. 37Figure 13 – Site Selection Criteria for Recommended Targets .................................................................. 39Figure 14 – “No Employee” Business Growth for Perth, St. Marys and Stratford, 2003 to 2009 ............... 43Figure 15 – SWOT for Lone Eagles ............................................................................................................ 44Figure 16 – Location Quotients for Arts, Culture and Tourism Sector, 2006 .............................................. 45Figure 17 – Businesses in Arts, Culture and Tourism Sector, Perth, St. Marys and Stratford, 2003-2009 46Figure 18 – SWOT for Arts, Tourism and Culture ....................................................................................... 47Figure 19 – Food Manufacturing Industry, 2006 ......................................................................................... 48Figure 20 – Farming Type, Region and Ontario, 2006 ............................................................................... 49Figure 21 – Region Location Quotient Calculations, compared to Western Ontario, 2006 ........................ 50Figure 22 – SWOT for Value Added Agriculture ......................................................................................... 51Figure 23 – Number of Business Establishments, Green and Technology Based Manufacturing, PerthCounty, St. Marys and Stratford, 2003-2009 .............................................................................................. 53Figure 24 – Change (%) in Employment, Manufacturing vs. Rest of the Economy, 1998-2008 ................ 54Figure 25 – Manufacturing’s Share of Employment Since 1998 ................................................................. 54Figure 26 – Growth in Global Investment in Renewable Power Generation .............................................. 55Figure 27 – Jobs Created in Renewable Power Generation ...................................................................... 56Figure 28 – Dr. Feser’s Linked Industries Model ........................................................................................ 57Figure 29 – Motor Vehicle Parts Manufacturing Upstream and Downstream Linked Industries ................ 58Figure 30 – Motor Vehicle Manufacturing Upstream and Downstream Linked Industries, 2006 ............... 59Figure 31 – SWOT for Green and Technology Based Manufacturing ........................................................ 60Figure 32 – SWOT for Value Main Street and Regional Centre Commercial Development ...................... 62Figure 33 – Industry Sector Convergence and the “Sweet Spot” ............................................................... 63Figure 34 – Getting Focused: Interconnection of Quality of Place, Tourism and Business ....................... 64Figure 35 – Local Strength in Converging Sub-Sectors ............................................................................. 65Figure 36 – Strategic Directions – Economic Development Services Delivery .......................................... 66Figure 37 – The Messaging for Lone Eagles Target .................................................................................. 69Figure 38 – Recommended Lone Eagles Sector Initiatives ........................................................................ 69Figure 39 – Recommended Arts, Culture and Tourism Sector Initiatives ................................................... 71Figure 40 – Initiatives: Agriculture and Agri-Food Action Plan ................................................................... 73Figure 41 – Initiatives: Green & Technology Based Manufacturing Action Plan ........................................ 75Figure 42 – Initiatives: Regional Retail/Services Marketing Action Plan .................................................... 76Perth, St. Marys and Stratford Economic Development Strategy and Action Plan 3 | P age
Page 1: Final ReportCounty of Perth, Town o
Page 5 and 6: 1 Introduction1.1 Purpose of the Re
Page 7 and 8: The Shift-Share analysis then took
Page 9 and 10: FindingProportionately more people
Page 11 and 12: 3 Local Situational AnalysisThe Sec
Page 13 and 14: (compared to Ontario 9.23, compared
Page 15 and 16: The LQ analysis identified five ind
Page 17 and 18: There were surprisingly many simila
Page 19 and 20: important, there was also expressed
Page 21 and 22: Question 2. What are the major diff
Page 23 and 24: Question 3. Understanding what thes
Page 25 and 26: their jobs in manufacturing need to
Page 27 and 28: Figure 7 - Perth County Available E
Page 29 and 30: • St. Marys water tower realignin
Page 31 and 32: are 34 schools that serve youth in
Page 33 and 34: innovation and commercialization in
Page 35 and 36: Competitive Disadvantages• Govern
Page 37 and 38: The traits of the recommended targe
Page 39 and 40: Based on the labour market analysis
Page 41 and 42: 5.1 Very Strong Future Economic Dri
Page 43 and 44: Figure 14 - “No Employee” Busin
Page 45 and 46: 5.2 Very Strong Future Economic Dri
Page 47 and 48: The UW Press Release states:``The S
Page 49 and 50: Business EstablishmentsBased on the
Page 51 and 52: Figure 22 - SWOT for Value Added Ag
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55 businesses from 48 in 2003. Othe
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While no province has been complete
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done detailed analysis on national
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Although the specialized design, en
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5.5 Moderate Future Economic Driver
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5.6 Industry Sector ConvergenceMost
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The figure points to arts, culture
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StrategicCategoryCapacityBuildingBr
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6.2 Lone Eagles Sector Marketing Pl
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6.3 Arts, Culture and Tourism Actio
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6.4 Agriculture and Agri-Food Actio
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6.5 Green & Technology Based Manufa
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StrategicCategoryRecommended Initia
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Appendix IFocus Group Results and I
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Executive SummaryAttached are meeti
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1.0 - Vision 2015Looking ahead 5 ye
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1.3 - Group 2 (Agriculture, Rural D
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1.5 - Group 3 (Entrepreneurs & Expo
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1.7 - Group 4 (Manufacturing & Auto
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1.9 - Group 5 (Alternate Energy)Vot
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1.11 - Group 6 (Tourism)Voting Resu
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4. XXX participation in the "new ec
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• Strong healthy downtowns throug
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3.2 - Group 2 (Agriculture, Rural D
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3.3 - Group 3 (Entrepreneurs & Expo
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Too much brownspaceToo many abandon
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2 22. NEWCOMERS: improved web sites
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2 30. BUY LOCAL: relax zoning bylaw
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2 25. SKILLS: Support and grow TTG
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4.6 - Group 6 (Tourism)Note: These
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AppendicesA - OverviewProject Overv
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PRIORITY: internal population growt
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PRIORITY: preserve the Class 1 and
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4. VISION$: Search for post graduat
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2. P5: Environmental planning to su
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4. Create building application plan
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Councillors and Municipal Managemen
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Appendix IILabour Market and Econom
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3. What were the approximate revenu
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Business Expansion10. What export m
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18. How do you plan on using the In
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23. Using a scale of 1 to 5 where 1
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Current Training Profile29. Does yo
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35. Please indicate any formal non-
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Appendix IIIOne-on-One Stakeholder
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force. More importantly, the boards
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entrepreneurs by developing busines
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Appendix IVInstitutional Stakeholde
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The creative cultural base in Strat
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8. What kinds of changes would you
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Appendix VSocial Media Strategy in
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• According to Socialnomics 19 ,
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development organizations should be
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UserVoice helps small businesses to
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Social Media and Website Best Pract
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Figure 6: City of Nanaimo WebsiteAl
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Figure 9: Prince Edward County Webp
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Figure 11: PEC You Tube PagePEC bel
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Figure 14: Ely Facebook PageFigure
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Figure 17: Newfoundland & Labrador
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The companies listed above have inc
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Appendix VIBibliographyPerth, St. M
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Economic Development Strategy and Action Plan - Perth County

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