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Exceptional client service remains core to the Maison’s values and the continuoustraining of staff forms part of an ambitious programme started many years ago.Through training and an innate wish to serve, the boutiques’ personnel are bestplaced to fulfil the ever more demanding wishes of its discerning clientele, whetherin complicated watches, bespoke products such as high jewellery and perfumeor in after sales service.Each boutique opening was a special occasion and the Maison’s internationalpresence was further reinforced by a range of prestigious PR events andexhibitions. In addition to the Biennale des Antiquaires in Paris, Cartier hostedjewellery events at Miami Art Basel and, in November, the Maison hosted‘Cartier travel with style’ in Mumbai. Following the success of previous years’events, the third ‘LOVEDAY’ in June was celebrated worldwide. The Maisoncontinued to sponsor the Women’s Forum in Deauville and Shanghai and the‘American festival’ held each year in Deauville, France. Polo events were stagedin Dubai and Singapore and Cartier maintained its long-standing associationwith the prestigious Windsor and Saint Moritz tournaments.The Fondation Cartier celebrated its 25th anniversary. Internationally recognisedin the field of contemporary art, the Fondation goes from strength to strength.During the year, the Fondation hosted the ‘Cesar by Jean Nouvel’ exhibitionto great acclaim. Other exhibitions in Paris included works by Patty Smith, therenowned poet, photographer, songwriter and singer, and ‘Terre Natale’ – PaulVirilio and Raymond Depardon’s reflections on the notions of ‘taking root’ ina given place and of being ‘uprooted’.Ballon Bleu de Cartier FlyingTourbillon watch, 18 caratgold. Mechanical movement9452 MC, certified Poinçonde GenèveComplementing the Maison’s association with contemporary art, the heritagedimension of Cartier continues to be emphasised through exhibitions of theCartier Collection in major museums around the world. In 2008, part of thiscollection of 1 300 historic pieces was staged at the prestigious DeoksugungMuseum in Seoul, South Korea.The social and economic context for luxury goods has evolved significantlyduring the year and the Maison’s outlook for the year ahead takes thesechanges into account. Whilst Cartier’s wealthy clients have not vanished,their expectations regarding luxury goods are changing; they are more andmore selective and demanding. Cartier’s historical roots and traditions, theoriginality of its distinctive style – from accessories to watches to high jewellery– as well as its savoir-faire make Cartier creations particularly desirable.These roots give Cartier strong assets to face the uncertain future in thebest possible condition.BERNARD FORNASCHIEF EXECUTIVE8 Richemont Annual Report and Accounts 2009Business review
Established 190622 place VendômeParis FranceChief ExecutiveStanislas de QuercizeFinance DirectorBurkhart Grundwww.vca-jewelers.comThe values of Van Cleef & Arpels are those born forcontemporary times and match a yearning for harmonyand stability. Founded in 1906, it embodies the capacityto bounce back during troubled times. Its savoir-faire,craftsmanship and ‘golden hands’ give the Maisonperennial expertise. Its exclusive profile is expressedthrough unique creations as well as innovative techniquessuch as the Mystery Setting, the Between-the-fingers ringsand the Poetic Complications; it is the guarantee ofexceptional creativity.Nature, a major source of inspiration for Van Cleef & Arpels, bloomed in2008 with a new high jewellery collection entirely dedicated to Gardens.Whether symbolised by the Jardin italien de la Renaissance or the Jardind’Extrême-Orient – that follows strict mystical, philosophical and culturalguidelines – Les Jardins collection is an emblem of nature touched by culture.After its international launch event in Le Château de Groussay in France, furtherevents were organised in New York, Hong Kong, Los Angeles and Tokyo.For Van Cleef & Arpels, time is poetry. Van Cleef & Arpels watches don’tjust tell the time, they reveal the poetry of time, a reflection of the dream-likeuniverse of the Maison’s creations. In January, Van Cleef & Arpels unveilednew Poetic Complications, high jewellery watches inspired by Les Jardins,a new men’s line and new versions of iconic feminine lines.The Maison’s emblematic world of creativity also expresses itself in thedevelopment of the best-selling Alhambra collections, exploring all the differentcodes that make this collection iconic, notably with the introduction of the Perléeline. Van Cleef & Arpels also strengthened its positioning within the bridalsegment, with the successful introduction of new designs.While favouring exclusivity in its distribution, Van Cleef & Arpels openedsix new boutiques – in Cannes, Macau, Kobe, Naples in Florida, Dubai,and in Pusan, South Korea – and now has a network of 71 boutiques acrossfour continents.Quadrille ‘Ballet Précieux’ necklace.White gold, round diamonds, baguettecut diamonds, 77 cabochon cut rubies– 341.62 caratsVan Cleef & Arpels is the symbol of a positive and optimistic world. Sincethe beginning, the Maison has always told its own tales of fairies, ballerinas,lost civilisations such as l’Atlantide or fabulous edens in Les Jardins. Fairy tales,legends and myths that lay deep in the collective culture. Every jewel of theMaison possesses the ability to enhance a moment of pure happiness, a feelingof love or friendship but also the magical power to bring luck; what betterexample than Alhambra’s four-leaf clover: a clover for true love, a secondfor health, a third for wealth and a last one for luck.STANISLAS DE QUERCIZECHIEF EXECUTIVERichemont Annual Report and Accounts 2009 9Business review
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www.richemont.com
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