Richemont is one of the world's leading luxury - Alle jaarverslagen

Established 199412 Pedder StreetHong KongPeople’s Republic of ChinaExecutive ChairmanRaphael Le Masne de ChermontFinance DirectorAnnie Paraywww.shanghaitang.comShanghai Tang is the first luxury brand from China.Its design mission is to revitalise Chinese design and tointerweave it with the dynamism of the 21st Century.Imperial Tailoring, beadedlace evening gownFrom a colourful and nostalgic art deco concept store in Hong Kong, ShanghaiTang has evolved into a modern lifestyle vision of Chinese chic. With a networkof 39 boutiques, including Shanghai, New York, Paris, London, Tokyo andMadrid, Shanghai Tang is now present around the world.Its studio of international designers from east and west create modern,wearable, sophisticated Chinese-inspired collections, comprising a full rangeof ready-to-wear clothing, accessories and home decorations, using the mostluxurious natural fabrics from Chinese silk to the best Mongolian cashmere.Shanghai Tang’s unique Imperial Tailoring department offers a made-to-measureclothing service in the finest tradition of Shanghainese tailoring, with luxuriousfabrics and painstaking attention to detail, craftsmanship and fit.During the year, Shanghai Tang continued to bring the unique elements of Chineseculture to the global fashion scene through distinctive women’s ready-to-wearcollections. The Fu Dao or Luck collection featured the Chinese symbols of luck,prosperity, health and happiness through vivid colour prints of goldfishes, lotusflowers and ingots. With contemporary styling, the Dian Fu or Overturn collectionreinterpreted iconic Chinese garments such as the Qi Pao and the Scholar’s Robe.The ready-to-wear collections are complemented by the long-establishedmade-to-measure clothing services and the developing accessories line. Thisline includes a range of inspirational products, such as scarves, leather goodsand costume jewellery featuring traditional Chinese craftsmanship.Continuing its worldwide expansion, Shanghai Tang opened new boutiquesin Macau, Dubai, Madrid, Frankfurt and Las Vegas, and relocated its NewYork flagship boutique on Madison Avenue. In mainland China, ShanghaiTang’s presence was further consolidated through the opening of newboutiques in downtown Beijing and Hangzhou, as well as the airports ofGuangzhou and Shanghai.In addition to the new boutique openings, special events included the firstready-to-wear collection by Joseph Li and the sponsorship of polo tournamentsin Asia.In the year ahead, Shanghai Tang will develop its reputation through newcollections, strengthening its worldwide network of boutiques and raisingawareness of Chinese culture and craftsmanship.RAPHAEL LE MASNE DE CHERMONTEXECUTIVE CHAIRMAN28 Richemont Annual Report and Accounts 2009Business review