Richemont is one of the world's leading luxury - Alle jaarverslagen

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Established 1868Baumgartenstrasse 15Schaffhausen SwitzerlandChief ExecutiveGeorges KernChief Financial OfficerChristian Kleverwww.iwc.comFor 140 years, IWC Schaffhausen has been crafting exquisiteHaute Horlogerie, in which the highest precision is combinedwith exclusive design. With the focus on technology andengineering, IWC Schaffhausen has built special watchesof lasting value.To mark its 140th birthday, IWC Schaffhausen has taken six iconic models fromthe company’s long history and given them each a contemporary reinterpretation.The watches of the IWC Vintage Collection Jubilee Edition 1868-2008 representthe founding legends of the watch families: Portuguese, Ingenieur, Pilot’s Watch,Da Vinci, Aquatimer and Portofino. IWC used the setting of Geneva’s SalonInternational de la Haute Horlogerie to celebrate the launch with an exclusiveevent entitled ‘The Crossing’. The high point of this glamorous gala was themultimedia performance, with Oscar award winner Cate Blanchett andHollywood actor Joseph Fiennes, which staged the story of IWC’s founding.Barely three years after the opening of its East building in Schaffhausen in June2005, and one year after the Maison’s own watch museum was opened, IWCcelebrated the opening of its new West building. It provides 230 employees withan attractive, ultra-modern working environment and represents a furthermilestone in the phased expansion of the Maison.With further boutique openings in Dubai, Beverly Hills, Las Vegas and the veryfirst IWC boutique in India in New Delhi, there are now 23 IWC boutiquesaround the world.As an interesting new product concept, IWC presented a highly exclusiveand special edition Pilot’s Watch for father and son: The Big Pilot’s Watch inplatinum for the father and the smaller stainless steel model for the son whichis technically identical with the Pilot’s Watch Mark XVI.Portofino Hand-Wound, IWC VintageCollection in steel. Pocket watch movement98’800 with moon phase displayActive climate protection and environmental responsibility play an important rolein the Maison’s philosophy. Last year IWC maintained its resolute approach tothe environment by committing itself to the Galapagos Islands. The partnershipwith the Charles Darwin Foundation marked the beginning of a long-termcollaboration aimed at protecting one of the most fascinating natural resourceson the planet: the Galapagos Islands with their abundance of species and aunique and highly vulnerable ecosystem that is threatened in many ways.In 2009, IWC will continue to strengthen its position in Europe, Asia andthe Middle East. The mythical products with their long tradition will furthersignificantly help to strengthen the Maison’s position. In Hong Kong, the firstIWC flagship store will open its doors, offering customers an opportunity toexperience the different worlds and dreams around IWC’s collections.GEORGES KERNCHIEF EXECUTIVE16 Richemont Annual Report and Accounts 2009Business review
Established 183050 chemin de la ChênaieBellevue Geneva SwitzerlandChief ExecutiveMichel NietoFinance DirectorJean-Baptiste Dembrevillewww.baume-et-mercier.comBaume & Mercier’s reputation as a maker of luxury Swisswatches stems from almost two centuries of contemporarystyling firmly rooted in traditional craftsmanship. The Maison’score collections – Hampton, Riviera, Diamant, Iléa and ClassimaExecutives – are complemented each year by limited editions.The Iléa collection was launched internationally in April 2008 at the SalonInternational de la Haute Horlogerie. A round watch designed for women,Iléa is available with or without diamonds. Effectively completing Baume &Mercier’s feminine offer, the collection was favourably received by the Maison’strade partners.In September 2008, the Maison presented its Haute Horlogerie Collection,designed in honour of William Baume, founder of Baume & Mercier. A limitedcollection in pink gold, featuring three exceptional movements: a Tourbillon,a Retrograde second and finally an Ultra thin watch.Throughout the year, the Maison’s new and existing collections enjoyedcontinuing demand around the world, supported by effective advertisingand public relations tools.The successful ‘Baume & Mercier & Me’ advertising campaign was extendedfor a third year. Teri Hatcher and Ashton Kutcher were the campaign’s latestambassadors, with all royalties normally due to them and to the photographersbeing donated to charities jointly selected by the ambassadors and Baume &Mercier. This year’s beneficiaries were in the fields of child education, cancerresearch and assistance to underprivileged women.The Maison’s fascination with the passing of time, memory and capturing themoment of creativity was further strengthened through ‘The Photographer’ project.Originated, produced and co-directed by Baume & Mercier, the project enabledCaroline Gaudriault and Gérard Rancinan to create a voyage interspersed withencounters with 23 living masters of contemporary photography, the witnessesof our times. The project led to both an exhibition in Paris and an accompanyingbook. The exhibition will travel the world from April 2009. This project supportsthe Maison’s communication and public relations strategy, already closely linkedto contemporary photography.William Baume Tourbillonin pink goldThe coming year will be marked by new extra-large models for the Hamptoncollection, which celebrates its 15th anniversary, and the Riviera collection.The tribute to William Baume will also be extended through the introductionof four new pieces in red gold, all featuring complications to highlight theMaison’s continuing commitment to the fine watchmaker’s craft.MICHEL NIETOCHIEF EXECUTIVERichemont Annual Report and Accounts 2009 17Business review
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www.richemont.com
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Richemont is one of the world's leading luxury - Alle jaarverslagen

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