Richemont is one of the world's leading luxury - Alle jaarverslagen

Established 187437, chemin du Champ-des-FillesGeneva SwitzerlandChief ExecutivePhilippe Léopold-MetzgerDeputy Managing DirectorChristophe Grenierwww.piaget.comPiaget, the exclusive and glamorous Swiss Maison, enjoysunrivalled credentials as both a Watchmaker and Jeweller.Each year’s new collections spring from its boundlesscreativity and completely integrated manufacture.Two new thematic collections of watches and jewellery were launched duringthe year. The first collection – Limelight Paris-New York – was inspired by thesetwo fascinating cities’ architecture and the couture themes launched at the 2008Salon International de la Haute Horlogerie (‘SIHH’). Launched at the 2009 SIHH,the second collection – Limelight Paradise – found its inspiration in the worldof paradise islands, lagoons, butterflies, sailing, warm seas and tropical flowers.During the year, Piaget successfully reinforced its masculine offer with theBlack Tie collection, in particular the Emperador coussin line featuring threenew complicated movements. The 30th Anniversary of the iconic Piaget Polowatch was marked by the launch of four models of the titanium Piaget PoloFortyFive, all featuring in-house movements. In conjunction with this launch,the Maison sponsored one of the world’s best polo teams, Pilàra Piaget, headedby the Maison’s ambassador Marcos Heguy.Piaget sponsored the Spirit Awards ceremony for a second time. This supportfor independent and daring film-makers forms part of Piaget’s communicationstrategy, providing greater visibility in the entertainment and music industry.The first Piaget Time Gallery – an exhibition area within flagship boutiques –opened in Geneva in June. Its first exhibition – Piaget, une belle histoire – toldthe story of the Maison and will go on to the new Hong Kong flagship in 2009.The second exhibition in Geneva – Extravaganza – focuses on Piaget’s exuberantnature and its collaboration with artists.Piaget Polo FortyFive Chronograph,titanium case and bezel, Piagetmanufacture 880P movementThrough the opening of 15 new boutiques, the Maison’s boutique network wasexpanded to 67. Of these openings, six were in mainland China, a major marketfor the Maison and a focus for its sustained development. Other new boutiqueswere opened in Baku, Ekaterinburg, Istanbul, New Delhi and other cities acrossAsia and the Middle East.2009 will be the Piaget Polo year for the Maison. With a well established networkin the Asia-Pacific region, Piaget should be well positioned to capitalise on theworld’s fastest growing region.PHILIPPE LÉOPOLD-METZGERCHIEF EXECUTIVERichemont Annual Report and Accounts 2009 11Business review