Book English 2011.p65 - Ministry of Textiles

annual report 2010-11C. Marketing interventionsi. Organizing Exhibitionsii. Publicity through printing andelectronic mode and brand buildingcampaigniii. Setting up of Handicrafts emporia inown/rented/outright purchase ofbuilding and renovationiv. Market assessment, productassessment study and Study cumexposure tours for artisans and otherstake holders tourv. Establishment of warehousing cumCommon work shedvi. Entrepreneurship DevelopmentProgramme.D. Financial interventionsi. Margin Money supportii. Wage compensation to clustermanageriii. Service charges for ImplementingAgenciesiv. Engagement of experts/ consultants/institutions, etc., for providing needbased assistance including guidingand monitoring.v. Credit Guarantee (Departmentalactivity)E. Cluster specific infrastructurerelated interventionsi. Establishment of Resource Centrefor major craftsii. Establishment of E-kiosksiii. Creation of Raw Material Banksiv. Setting up of Common Facility Centre.v. Technological assistance by settingup of Facility Centres by Exporters/Entrepreneurs, etc.During the year 2010-11 till December -2010, an amount of Rs.37.70 crores hasbeen sanctioned for various interventionsto implement 57 Nos. of new projectscovering about 23000 artisans consistingof 100 Self Help Groups, and during theyear 2010-11 for the period ended up toDecember 2010, 98,600 artisans havebeen covered under Skill DevelopmentComponents. During 2009-10, 27,644number of artisans credit cards havebeen issued representing sanction ofCredit worth Rs. 92.15 crores. During theperiod 2010-11, (upto October 2010),4144 ACC issued representing cumulativecredit sanction of Rs. 150.72 crores.DESIGN & TECHNICAL UP-GRADATIONThe scheme aims to upgrade artisan'sskills through development of innovativedesigns and prototype products foroverseas market, revival of languishingcrafts and preservation of heritage etc.The scheme has the following components:I. Skill up-gradationa. Departmental activities of RegionalDesign & Tec. Dev. Centres.b. Assistance for training the trainers.c. Assistance to Shilp Gurus.(heritagemasters)II. Assistance for Design andTechnology Upgradationa) Design & Technology DevelopmentWorkshop.b) Integrated Design and TechnologyDevelopment Project.III.IV.Documentation Preservation andrevival of rare and LanguishingcraftsNational Award for outstandingcontribution in Handicrafts SectorV. Financial Assistance forInstitutions to be set up underState Initiativesa) State initiative Design Centres.b) Handicrafts Museum.157