Book English 2011.p65 - Ministry of Textiles

annual report 2010-11Government SchemesHANDLOOM MARKTextiles Committee has been appointedas implementing agency (IA) by the Officeof the Development Commissioner(Handlooms). The Handloom Mark waslaunched on 28.06.2006. The performancereport in the Handloom Mark Scheme ason Dec. 2010 is given at table 13.18.Popularization of the Mark throughDomestic and International PublicityThe success of Handloom Mark schemedepends upon the action taken towardsits popularization. This has been achievednot only through the sensitization seminarsbut also through other publicity measures.The publicity measures are broadlyclassifying into two categories such asATL (Above the Line) activities and BTL(Below the Lines) activities. The ATLactivities consist of publishing throughPrint and Electronic Media tools where asthe BTL activities consist of field levelactivities such as participating inExhibitions, Fairs, Seminars, etc. There isprovision of Rs.1.60 crores for field levelactivities (BTL) and 5.15 crores for publicityactivities (ATL), making total budget ofRs.6.75 crores for the financial year2010-11.a) Publicity through Above the Line(ATL) activityb) Advertisements through NewspapersTextiles Committee has incurred anexpenditure of Rs.1,23,03,127/-towards advertisement in major Newspapers in 12 languages.c) Publicity through Below the Lines(BTL) ActivitiesDomestic and International exhibitionsDuring the year, the Committee hasparticipated in 13 (thirteen) DomesticExhibitions. An amount of Rs.21,54,072/-has been expended / advanced out of abudget of Rs.1.50 crore towards thispurpose.Cluster Level SeminarThese programmes are conducted in orderto create awareness of Handloom MarkScheme amongst the users such asIndividual Weavers, Master Weavers,Primary Cooperative Societies, ApexSocieties, Retailers/Traders, ManufacturerExporters, etc. Textiles Committee hasconducted 42 cluster level seminars sofar. An amount of Rs. 19,79,800/- hasbeen expended towards the cluster levelseminars out of a budget of Rs. 22,00,000/- towards this purpose.Awareness/Dissemination meetsIn order to bring general awareness amongthe stakeholders of the industry, theCommittee has co-participated inprogrammes/dissemination meetsorganized by Weavers Service Center,NHDC, etc. The Committee hasparticipated in 32 programmes. The clusterlevel seminars and awareness/dissemination meets were well attendedby in-all 9241 participants.Table 13.18Sr. Name of the activities Target Achievements AnticipationNo. (April 2010 to uptoDec. 2010) March 20111. No. of Registration allotted 1000 1175 14502. No. of label sold Nil 34,08,883 40,00,000235