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annual report 2010-11up- gradation, establishing market linkagesand promotion.NIFT has translated its vision <strong>of</strong> 'concernfor social and human values' into aworkable proposition by impartingknowledge to many NGOs to strengthentheir capabilities through classroom andother projects. Integration <strong>of</strong> craft clusterproject into academic curriculum providedentrepreneurial experience, holisticlearning and real life case studies tostudents and faculty.A project sponsored by O/o DC (HC) forestablishment <strong>of</strong> design studios at Delhi,Kolkata and Gandhinagar and HandicraftMuseum at Delhi is being implemented byNIFT. The Design Studios have beenestablished and are functional with highlyequipped facility resources. Fashionmagazines, periodicals and forecastingbooks have been procured under theproject with the objective <strong>of</strong> dissemination<strong>of</strong> related knowledge.Equipments like laptop, digital camera,design solution s<strong>of</strong>tware's etc. have beenprocured to facilitate the beneficiaries atgrass root level. Need based workshopsaimed to provide Design intervention forupgrading the skills <strong>of</strong> the artisans and todevelop new design products having acontemporary look and a ready marketare undertaken on regular basis.After the commencement <strong>of</strong> the project,nineteen Sampling and PrototypeDevelopment workshops have beenconducted (till November 2010) involvingapproximately 426 artisans. A 15 daysworkshop on 'Painted Terracotta <strong>of</strong> Gujarat'was conducted at Jhajjar, Haryana duringSeptember - October'2010 involving 30artisans to develop contemporary products.The range designed and developedincluded Garden Accessories, HomeDécor and Desk top items. A 15 daysworkshop on 'Sikki - the golden grasscraft' is being conducted at Madhubani,Bihar from 24th November to 8thDecember 2010. Two workshops for skilldevelopment and product diversificationwere conducted by NIFT Kolkata in theareas <strong>of</strong> Kantha stitch and patch workand applique for (36) thirty six artisansduring September to November, 2010.During the Sampling and PrototypeWorkshop held at Jhajjar, sessions underTraining Studio and Workshop had beenconducted wherein subject experts wereinvited to present lectures on topics like'motivation', 'importance <strong>of</strong> quality andmarketing', 'concept <strong>of</strong> SHGs andaccounting for tiny enterprises' formobilizing the artisans towards commercialproduction <strong>of</strong> the new designs developed.Similarly, other need based activities arebeing implemented with the objective <strong>of</strong>enhancing commercial viability <strong>of</strong> theidentified crafts and benefiting therespective craftsmen across three DesignStudios at Delhi, Gandinagar and Kolkata.RESEARCHNIFT faculty publish and present papersextensively.Publishing <strong>of</strong> papers and articles by facultyin leading international and nationaljournals/magazines like ATA Journal, Fiber2 Fashion, Indian Textile Journal, AsianTextile Journal, Apparel View, ApparelOnline, DFU, Images, Femina etc aretestimony to their ongoing research.The contribution to leading Internationalpublications by the faculty is a matter <strong>of</strong>prestige for NIFT. Dr. Sibichan K. Mathew<strong>of</strong> NIFT will co-author a book on 'GlobalFashion Marketing' with Dr. David Birks,University <strong>of</strong> Southampton, UK.Consulting and Extension work hasprovided dynamic learning opportunity tothe participating faculty and studentsthereby strengthening their teaching and55
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