Book English 2011.p65 - Ministry of Textiles

ministry of textilesupgradation, awareness programme,formation of consortium etc.16 LAKH WEAVERS COVERED UNDERTHE HEALTH INSURANCE SCHEMEThe Health Insurance Scheme provideshealth care facilities to the handloomweavers and their families. 16.11 lakhweavers are covered under the scheme.80% of the premium is paid by theGovernment of India while only 20% ispaid by the Weavers/State Government.During the Policy period (2010-11) thepremium has been drastically reduced by14% on an average throughout thecountry. 4.12 lakh weavers covered underthe Mahatma Gandhi Bunkar Bima Yojanaupto December, 2010. The scheme isimplemented through LIC of India.Scholarships91168 children of weavers have beengiven worth 8.27 crores (upto December,2010).SUPPLY OF YARN UNDER THE MILLGATE PRICE SCHEME715 yarn depots, covering all the handloomclusters, have been set up by the NationalHandloom Development Corporation(NHDC) to ensure steady and timelysupply of requisite yarn at Mill Gate Priceto the handloom weavers. NationalHandloom Development Corporation(NHDC) under the Mill Gate Price Schemesupplied 1081.21 lakh kgs. yarn valued atRs.987.23 core in the year 2009-10 ascompared to the figure of 855.10 lakh kgsvaluing Rs.793.77 core in the year 2008-09.SANT KABIR AWARDSANT KABIR AWARD for handloomweavers is being conferred every year,beginning from the year 2009. This awardis being given to such outstanding weaverswho have made valuable contribution inkeeping alive the handloom heritage andalso for their dedication in building uplinkages between the past, present andthe future through dissemination ofknowledge on traditional skills and designs.Each award consists of one mounted goldcoin, one shawl and a citation. In addition,financial assistance to the extent of Rs.6.00 lakh also is being given to each ofthe Sant Kabir Awardee to innovate andcreate 10 new products of high level ofexcellence, of high aesthetic value and ofhigh quality. 10 handloom weavers havebeen selected for Sant Kabir Award forthe year 2009.BRAND BUILDING THROUGHHANDLOOM MARKEmphasis has been laid on BrandDevelopment through Handloom Markduring the XI Five Year Plan. TheHandloom Mark was launched by theHon'ble Prime Minister of India on 28thJune, 2006. The Handloom Mark servesas a guarantee to the buyer that thehandloom product being purchased is agenuine handwoven product and notpowerloom or mill made. Handloom Markis being promoted and popularized throughadvertisements in newspapers andmagazines, electronic media, syndicatedarticles, fashion shows, films etc.The Textiles Committee is theImplementing agency for promotion ofHandloom Mark. As on 30th Nov. 2010,1.77 crore handloom mark labels havebeen sold to 7328 stakeholders. 747retails outlets are selling handloom goodswith handloom mark label.The new beneficiaries now included in theHandloom Mark scheme to get the benefitsare: Self Help Groups, Joint LiabilityGroups, Consortia, Producer companies,Handloom Weavers Groups or any otherlegal entity organization involved in14