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annual report 2010-11CHAPTER XVIIIINFORMATION AND COMMUNICATIONTECHNOLOGY IN TEXTILESToday Industry and Trade communityrequires an efficient platform havingfeatures as ubiquity, global reach,interactivity, security, information densitywith quality, reliability, accessibility withcustomization. These are essentialrequirements for controlling the competitiveedge in the business race and may beachieved only in a well tuned ICT enabledplatform. In addition to that it has tosustain its position in global market withstrong brand equity <strong>of</strong> it products againstthe turbulent behaviors <strong>of</strong> the globaleconomical fluctuations. In virtue <strong>of</strong> theabove issues, <strong>Ministry</strong> has alreadylaunched flagship programs with variousother initiatives and succeeded in them.Post 'flag ship program' reflects a positiverejuvenation in both global and domesticbusiness health <strong>of</strong> Indian <strong>Textiles</strong> Industry.By empowering the corporate body withmodern management techniques and ICTtools, <strong>Ministry</strong> fulfilled the expectations <strong>of</strong>trade and industry especially in deliveringonline services and support. Various ITenhancements like enriching theinformation dissemination through websites, interactive services like filing <strong>of</strong> ExportAuthorization Registration Certificate(EARC) by cotton exporters , e-marketing,e-sharing <strong>of</strong> specializations in designsand patterns <strong>of</strong> Handloom products etcwere successfully implemented.National Informatics Centre (NIC),Department <strong>of</strong> Information Technology,<strong>Ministry</strong> <strong>of</strong> Communications & InformationTechnology contributed a prime role ineach initiatives described above. It isproviding full-fledged technical support indeveloping and maintaining the ICTinfrastructure and net work services. Inaddition to that various <strong>of</strong>fice automationsystems, information systems/analyticaltools are developed and implemented forusage at various levels <strong>of</strong> theManagement.ENHANCING WEBSITES<strong>Ministry</strong> and its various organizationsestablished and integrated efforts to deliverthe industry centric information services intheir respective websites. All major textilesorganizations (twenty three in number)including Attached/ Subordinate <strong>of</strong>fices,Public Sector Undertakings, ExportPromotion Councils and educationalinstitutes like NIFT etc. have upgradedtheir sites with new features and contents.<strong>Ministry</strong>'s website has been refined as perthe 'Guidelines for Indian GovernmentWebsites' issued by D/o AdministrativeReforms and Public Grievances. Cybersecurity auditing is being undertaken byNIC to secure the website from cyberthreats.Being it is a channel for an efficient andeffective way <strong>of</strong> information disseminationwith the Industry, websites arestrengthened with more user centriccontent pages, interactive channels withindustry penetration and awarenessprograms. Moreover, features like Multilanguage support, FAQs, Online Feedbackand comments and Web linkages havebeen integrated on various websites toenhance their interactiveness.Downloadable Forms / applications <strong>of</strong><strong>Ministry</strong> & its organizations required bythe user domain are made available.265
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