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ministry <strong>of</strong> textilesIIISetting up <strong>of</strong> International CraftComplex at Vasant Kunj New DelhiThe proposed Craft Complex atVasant Kunj New Delhi shall be usedfor the purpose <strong>of</strong> Craft Bazar ( Highand shopping market )for handicraftsitems for which DDA has allottedland to the <strong>Ministry</strong> <strong>of</strong> <strong>Textiles</strong>measuring 7153 sq. mtrs.Simultaneously, the shop-in- shopconcept is developed for selling highend and synergy products onrotational basis. The benchmarks forselection <strong>of</strong> the vendors, maximumperiod <strong>of</strong> occupancy and otherparameters for revenue resourcesshall be prepared by the executingagency to run and operate the project.WEBSITE DEVELOPMENTOffice <strong>of</strong> the Development Commissioner(Handicrafts) is in process <strong>of</strong> development<strong>of</strong> two portals are as follows:●AHVY Cluster portalOffice <strong>of</strong> the Development Commissioner(Handicrafts) has developed AHVY ClusterPortal for promotion <strong>of</strong> Handicrafts withthe objective to provide marketing linkageto handicrafts clusters covered underAHVY scheme.The portal will have all the information <strong>of</strong>AHVY cluster such as Detail <strong>of</strong> AHVYscheme, AHVY Beneficiaries, Cluster map,Cluster Directory, Design Gallery, and 50products <strong>of</strong> each clusters shall beshowcased in the portal i.e.www.craftsclusters<strong>of</strong>india.in Initially 500cluster have been covered. The portal willact as a platform to showcase the productsand the buyer can directly interact withthe cluster group through e-mail/telephone.The portal had been launched on 9thJune 2010 by Hon'ble Minister <strong>of</strong> <strong>Textiles</strong>.STATUSAs <strong>of</strong> now the structure <strong>of</strong> website is fullyoperational, around 26853 productsphotographs and data <strong>of</strong> 599 clusters havebeen categorized and uploaded in thewebsite. Further data collection anddevelopment is in progress. The portal has1,44,410 hits till the month <strong>of</strong> January 2010.●Theme based cluster portalOffice <strong>of</strong> the Development Commissioner(Handicrafts) has developed "Theme BasedCluster Website" in 8 foreign languages forpromotion <strong>of</strong> Handicrafts in respect <strong>of</strong>identified themes with an objective toprovide marketing platform covering allstake holders such as Shilp Gurus,National/State Awardees, National MeritCertificate, Artisans under AHVY Clusters,Entrepreneurs, Exporters, Retailers andto facilitate foreign buyers to access thisportal. This website will also guide thetourists visiting 18 tourist places to reachthe desired handicrafts outlets (emporium/retailers) to make their purchases.Themes identified are:a) Needle Craftb) Natural Fiber and Eco friendly.c) Tribal Craftd) Fashion Accessoriese) Festival Decorations.The portal will have catalogue withphotographs <strong>of</strong> 42,500 products <strong>of</strong> above8,500 handicrafts entities, facility to sendemail inquiry directly to entity, pr<strong>of</strong>ile &contact information <strong>of</strong> entity, linkage towebsite <strong>of</strong> entity (if any) search options,News and Events, etc. The portal hasbeen launched on 9th June 2010 byHon'ble Minister <strong>of</strong> <strong>Textiles</strong>.STATUSAs <strong>of</strong> now the portal is fully operational,the portal has been developed listed &hosted at website www.themecrafts.in.the detailed information regarding totalnumber <strong>of</strong> products, retailer, exporters,Shilp Gurus, National Awardees and StateAwardees is available on this website. Atpresent around 16000 products areuploaded on this portal.174
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