Langkawi is poised to unleash its true potential

3. Living MuseumsObjectiveOur vision is to breathe life once again into the image ofLangkawi as an island steeped in tradition, and lore. To doso, we have identifi ed two sites that will serve as anchorsfor cultural activity: Laman Padi and Makam Mahsuri.RationaleLangkawi’s potential as a site with cultural attractions hasnot been maximised. Most legends apart from Mahsurihave faded from public memory. Traditional activitieslike net-making and woodworking still practiced in thearchipelago are not being presented as a tourist attraction.The attractions that do exist, such as Makam Mahsuri,fail to showcase our cultural heritage in a manner on parwith international standards.GovernanceLADA will retain ownership of the two assets but tenderout the development and operation rights to qualifi edprivate companies. LADA will manage the performanceof these companies via strict KPIs linked to fi nancialsustainability and visitor numbers.FundingA total of RM21 mn in cumulative funding is expected tobe required over the next 5 years, of which approximately20% is projected to be publicly funded.ActionsFirst, we will redevelop Laman Padi as an experientialmuseum for all things related to rice. To do so, we willwiden the range of activities on offer, from thematic tours(e.g., a day in the life of a paddy farmer) to classes oncooking for rice-based treats. We will also upgrade thefacilities so that Laman Padi can be used as a site forMICE events seeking a rustic setting.Makam Mahsuri will be redeveloped as a living museumshowcasing Malay culture and village life at it was hundredsof years ago. This will require replicating the architectureand tools of the period as closely as possible and bringingin craftsmen, musicians, fi shermen and farmers who candemonstrate activities and give classes. We also aspireto use Mahsuri as a showcase for all Langkawi legends,via new performances and interactive displays.- 40 -