The European e-Business Report 2004 - Berlecon Research GmbH

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The European E-Business Report 2004sectors specified by NACE Rev. 1 categories (see table). The selection and composition of sectors took intoaccount their economic importance and the relevance of e-business activities.The most important viewpoints used for breakdown of the population in the survey were (i) the economic activity,(ii) the national territory of the enterprise and (iii) the size in terms of employees. The survey was carried out as anenterprise survey, i.e. data collection and reporting focus on the enterprise (rather than on the establishment),defined as a business organisation of one or more establishments comprised as one legal unit.The sample drawn was a random sample of companies from the respective sector population in each countrywhere the respective sector was to be surveyed with the objective of fulfilling strata with respect to company sizeclass. Strata were to include a share of at least 10% of large companies (250+ employees) per country-sectorcell, 30% of medium sized enterprises (50-249 employees) and 25% of small enterprises (10-49 employees).Micro-enterprises with less than 10 employees were also included in the survey. Samples were drawn locally byfieldwork organisations based on acknowledged business directories and databases (see table).Population coverage of the e-Business Survey (2003)No. NACE Rev. 1 Sector NameSectionDivision/Group01 D 17, 18, 19 Manufacture of textiles and textile products, leather and leather products02 D 24, 25 Manufacture of chemicals and chemical products03 D 30, 31 (except 31.3 - 31.6), 32 Manufacture of Electrical machinery and electronics04 D 34, 35 Manufacture of transport equipment05 D Parts of (17-19), 20, (30-32),(34-35), 36, 4506 G 52.11, 52.12, 52.4 Retail07 H / I / O 55.1, 55.2, 62.1, 63.3, 92.33,92.52, 92.53Craft and trade. In addition to companies from sub-sections covered byother sectors: manufacture of wood products; manufacture of furniture;construction and site preparation. Only enterprises with 0-49 employees.Tourism08 K 74 Business services09 I / K 64.2, 72 Telecommunications and computer-related services10 N 85.11, 85.12, 85.3 Health and social servicesCountry Directory / Database Country Directory / DatabaseAustria Herold BUSINESS MARKETING database UK Dun & BradstreetBelgium Dun & Bradstreet Norway Dun & BradstreetDenmark KOB (Købmandsstandens Oplysnings Bureau) Cyprus Census of economic activityGermany Heins und Partner Business Pool CzechRepublicMerit – CDF, Meritum Software, Enterprisesdatabase 2003Finland Blue Book - TDC Hakernistot OY Estonia Estonian statistical bureau + Krediinfo(register of taxpayers)FranceIDATA, based on INSEE Siren file (the NationalInstitute of Statistics) and other directoriesHungaryCompany Information Data Store, providedby Hungarian Central Statistical officeGreece ICAP directory (the major database for Greece) Lithuania Department of Statistics and NationalRegister at Ministry of EconomicsIreland Bill Moss Latvia Business Register of Republic of LatviaItaly Dun & Bradstreet Malta National Statistics Office, Employment andtraining corporationNetherlands Dun & Bradstreet Poland REGON (GUS) data (National register ofbusiness)Portugal MOPE database Slovenia IPIS directory, published by Noviforum (listof active Slovenian enterprises)Spain Dun & Bradstreet Slovakia Albertina, Albertina Data, Enterprisesdatabase 2003SwedenSwedish Post Address Register (PAR)235
The European E-Business Report 2004Scope of the e-Business Survey 2003: No. of interviews per country and sectorScope Part I (March 2003) Part II (Nov/Dec 2003)No. of sectors covered 7 sectors 10 sectorsNo. of EU Member States involved 5 countries 25 countriesNo. of sector-country-cells 35 98No. of interviews 3515 4670 (EU+NO) + 2632 (NMS) = 7302Food, beveragesand tobaccoTextile industriesChemical industriesElectronicsTransportequipmentCrafts & trade(Construction ;Wood & furniture )RetailTourismICT servicesHealth & socialservicesBusiness servicesTotal int.Belgium 101 100 100 301Denmark 67 67 66 200Germany 100* 100 100* 100* 100* 100 100* 101* 100* 100 100 1101Greece 84 76 89 75 75 399Spain 100* 101 100* 100* 100* 108 100* 100* 100* 101 100 1110France 100* 100 100* 100* 101* 101 101* 99* 100* 100 100 1102Ireland 70 70 71 211Italy 102* 100 101* 101* 100* 100 102* 102* 101* 100 101 1110Luxembourg ** 0Netherlands 100 101 102 303Austria 68 132 100 300Portugal 104 100 100 304Finland 75 75 76 226Sweden 80 75 79 80 314United Kingdom 100* 100 101* 101* 100* 100 101* 100* 101* 100 100 1104Cyprus 64 64Czech Republic 60 60 60 60 60 300Estonia 50 50 50 21 65 50 50 50 50 50 486Hungary 80 80 80 240Lithuania 57 57Latvia 51 49 51 151Malta 51 51Poland 80 80 80 80 80 80 80 80 80 80 800Slovenia 56 51 53 55 58 273Slovakia 50 50 50 60 210Norway 30 70 100TOTAL 502 1021 992 1044 1082 729 1193 1138 993 1014 1109 10817* interviews carried out in March 2003 ** was covered in the e-Business Survey 2002Problems encounteredNo major problems were reported by the fieldwork organisations with respect to interviewing (e.g.comprehensibility of the questionnaire, logical structure). The overall feedback from the survey organisations wasthat fieldwork ran smoothly and that they had the impression that the questionnaire was well understood by mostrespondents. Some difficulties occurred, though, mainly with respect to the following issues:• The main challenge was the fulfilment of quotas regarding company size-bands. In many countries, it wasnot possible to accomplish the objective of including a minimum share of large or even medium-sizedenterprises in specific sectors. In such a case, these were replaced by interviews with smaller companies orfrom other sectors.• Another well known issue in this type of survey stems from the difficulties of conducting research projectsamong ICT decision-makers in general. Dedicated ICT professionals are heavily researched and thereforesecuring their participation can be difficult. This is a particular problem in larger companies.• In some countries it was difficult to carry out interviews within businesses and retailers not using or with avery basic use of computers, because of the number of questions on related issues. The French fieldwork236
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