UMTS: Alive and Well - 4G Americas

connections the same year. 26 They also see voice as the largest revenue driver, accounting for69 percent of global revenue by 2014. 27Informa Telecoms & Media forecasts that by the end of 2014, the global 3G wireless market willinclude over 3.3 billion subscriptions, of which 2.8 billion will be 3GPP family technologies with 84percent share of market. LTE connections will be approximately twice that of WiMAX, and theshare advantage will only intensify in coming years.Figure 4.2. 3G Global Cellular Forecast 2014.4.2 WIRELESS DATA REVENUEAlthough 3G capabilities have been available to the critical masses for only a few years, by thefirst half of 2009, the worldwide percentage of total revenue from data services has increased onaverage to account for 25 percent of the global service revenues, according to Chetan Sharma. 28In his 1H 2009 Global Wireless Data Market Update, Sharma notes that for some leadingoperators, data contributes more than 40 percent of their overall revenues and, with the exceptionof India, all major markets have data contribution percentages over 10 percent. 29 The biggestpercentage contribution by data ARPU was consistently registered since mid-2002 in the26 Ovum Predicts Short Term Slow-down of Mobile Revenue Growth, Dan Butcher, Mobile Marketer, 6 July 2009.27 Ibid.28 Global Wireless Data Market Update – 1H 2009, Chetan Sharma, 21 September 2009.29 Ibid.www.3GAmericas.org February 2010 Page 29