ICT and e-Business Impact in the Retail Industry - empirica

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European Commission, DG Enterprise & Industrye-Mail: entr-innov-ict-ebiz@ec.europa.eu,info@ebusiness-watch.orgImpact Study No. 04/2008ICT and e-Business Impactin the Retail IndustryA Sectoral e-Business Watch study byempirica GmbHFinal ReportVersion 4.0September 2008This report was prepared by empirica on behalf of the European Commission,Enterprise & Industry Directorate General, in the context of the "Sectoral e-BusinessWatch" programme. The Sectoral e-Business Watch is implemented by empiricaGmbH in cooperation with Altran Group, Databank Consulting, DIW Berlin, IDCEMEA, Ipsos, GOPA-Cartermill and Rambøll Management based on a servicecontract with the European Commission.
e-Business in the Retail SectorAbout the Sectoral e-Business Watch and this reportDisclaimerAcknowledgementsContactThe European Commission, Enterprise & Industry Directorate General, launched the Sectoral e-Business Watch (SeBW) to study and assess the impact of ICT on enterprises, industries and theeconomy in general across different sectors of the economy in the enlarged European Union, EEAand Accession countries. SeBW continues the successful work of the e-Business W@tch which,since January 2002, has analysed e-business developments and impacts in manufacturing,construction, financial and service sectors. All results are available on the internet and can beaccessed or ordered via the Europa server or directly at the SeBW website(www.europa.eu.int/comm/enterprise/ict/policy/watch/index.htm, www.ebusiness-watch.org).This document is a final report of a Sector Impact Study, focusing on electronic business in theretail industry. The study describes how companies use ICT for conducting business, and, aboveall, assesses implications thereof for firms and for the industry as a whole. The elaborations arebased on an international survey of enterprises on their ICT use, econometric analyses, expertinterviews and case studies.Neither the European Commission nor any person acting on behalf of the Commission isresponsible for the use which might be made of the following information. The views expressed inthis report are those of the authors and do not necessarily reflect those of the EuropeanCommission. Nothing in this report implies or expresses a warranty of any kind. Results from thisreport should only be used as guidelines as part of an overall strategy. For detailed advice oncorporate planning, business processes and management, technology integration and legal or taxissues, the services of a professional should be obtained.This report was prepared by empirica GmbH on behalf of the European Commission, Enterprise &Industry Directorate General. The main author was Maria Woerndl. The study is a deliverable of theSectoral e-Business Watch, which is implemented by empirica GmbH in cooperation with AltranGroup, Databank Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and RambøllManagement, based on a service contract with the European Commission (principal contact andcoordination: Dr. Hasan Alkas).The SeBW would like to thank Paul Brackel (Consultant), Enrico Colla (Negocia), Cécile Grégoire,(EuroCommerce) and Kai Hudetz (ECC Handel) who were members of the Advisory Board in2007/2008, for their valued feed-back, comments and contributions to this study.For further information about this Sector Study or the Sectoral e-Business Watch, please contact:empiricaGesellschaft fürKommunikations- undTechnologieforschung mbHOxfordstr. 2, 53111 Bonn,Germanyinfo@empirica.comSectoral e-Business Watchc/o empirica GmbHOxfordstr. 2, 53111 Bonn,Germanyinfo@ebusiness-watch.orgEuropean CommissionEnterprise & Industry Directorate-GeneralICT for Competitiveness andInnovationentr-innov-ict-ebiz@ec.europa.euRights RestrictionsMaterial from this report can be freely used or reprinted but not commercially resold and, if quoted,the exact source must be clearly acknowledged.Bonn / Brussels, September 20082
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ICT and e-Business Impact in the Retail Industry - empirica

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