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pre-feasibility assessment report - Innovationeasterncape.co.za

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African Development E<strong>co</strong>nomic ConsultantsADECMarket Area Definition and Key NodesThe Office Market Area <strong>co</strong>nsidered for this analysis focuses on NelsonMandela Bay Municipality (NMBM). This market <strong>co</strong>nsists of several key<strong>co</strong>ncentrations or office nodes, including the CBD / Central Area, NewtownPark, Greenacres, Walmer, and Millpark. There are also office nodes locatedalong traffic routes such as 6 th Avenue, Walmer Boulevard, Heugh Road, andCape Road (which is also known as the “Golden Mile”). This moniker relates toCape Road’s route through suburbs that provide businesses with maximumexposure.CBD / Central. This node is focused in the Central Business District ofPort Eli<strong>za</strong>beth. It is bounded by Rink Street to the west, Albany Road to thenorth, Govan Mbeki to the east and Bird Road to the south. The CBD wastraditionally the primary office node for the region, but it is now characterised bydeclining building <strong>co</strong>nditions and high vacancy rates. This situation occurredover the past ten years largely because of the flight of businesses from the CBDto newer suburban office nodes due to perceived safety <strong>co</strong>ncerns and a lack ofCBD accessibility following lengthy <strong>co</strong>nstruction and road works. Rentals areaveraging R15 to R25 per square metre in the CBD.Newtown Park. Newtown Park is decentralised extension of the PortEli<strong>za</strong>beth CBD. It spans the area bound by Langhoven Drive in the east, CapeRoad in the south, Sixth Avenue in the west, and Worracker Street in the north.The tenant mix <strong>co</strong>mprises largely of <strong>co</strong>rporate and financial institutions. Thisarea is characterised by <strong>co</strong>nversion of residential homes and lots into officebuildings. Some <strong>co</strong>nversions have been remarkable, with the <strong>co</strong>mpletedemolition of residential homes replaced by three-storey office buildings.However, many offices remain in former dwellings. Hence, the node largelyretains its residential character whilst office grade varies significantly within thearea.Se<strong>co</strong>nd Avenue in Newtown Park is home to newer office parks includingEden Office Park, Southern Life Office Park, and Broll House. The tenant mix inthe Newtown Park area <strong>co</strong>mprises of insurance and financial brokers, logistics<strong>co</strong>mpanies, cellular and <strong>co</strong>mputer service <strong>co</strong>mpanies, advertising and research<strong>co</strong>mpanies, plumbing and plant hire <strong>co</strong>mpanies, architects, engineering firmsand <strong>co</strong>nsultants, and medical practices, along with retail and personal servicesincluding hair salons and restaurants.Cape Road (“Golden Mile”). Cape Road is the most prominent addressin the office market. The “Golden Mile” provides maximum exposure forbusinesses as Cape Road runs through many up-market suburbs located in theheart of the decentralised business nodes of Milpark and Newtown Park. TheCape Road office market is split into two sections divided by Mount Road.Offices “above” Mount Road <strong>co</strong>mmand higher rentals as opposed to offices“below” Mount Road. Like Newtown Park, Cape Road is characterised by anumber of residential <strong>co</strong>nversions. Rentals in this area are averaging R60 toR70 per m 2 However, new office blocks in Cape Road can attract rentals in103 Algernon Road, Norwood (Johannesburg). Tel (011)728-1965 / 6690 Fax (011)728-8371Adec@ADEC1.<strong>co</strong>m. Suite 131, Private Bag X5, Norwood 2117 SOUTH AFRICA 63

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