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Global Society/Local Communities<br />
Corporate social activities<br />
TSAM’s Corporate Social Investment<br />
activities focus on communities located within<br />
a 50km radius of the Prospec<strong>to</strong>n Plant in<br />
KwaZulu-Natal (KZN) and the Sand<strong>to</strong>n office<br />
in Gauteng, mainly within the communities<br />
where the majority of the company’s<br />
employees reside.<br />
Below is a summary of projects implemented<br />
during the reporting period:<br />
Education based projects<br />
Rural Schools Maths, Science, Literacy<br />
and Technology Project<br />
The project focuses on developing the maths,<br />
science, technology and literacy skills of<br />
educa<strong>to</strong>rs and learners at rural schools. In<br />
FY09, Ilovu Primary School was the selected<br />
beneficiary. TSAM made funds available for:<br />
• Purchasing teaching aids;<br />
• Purchasing library books; and<br />
• Organising science demonstrations. Dr<br />
Govender from the University of KwaZulu-<br />
Natal is in the process of establishing a<br />
science club at this school that will also<br />
involve other primary schools in the<br />
area.<br />
Interactive dictionaries were also donated<br />
<strong>to</strong> the school. These dictionaries include<br />
educational computer games that improve<br />
English literacy. Thanks <strong>to</strong> this project Ilovu<br />
Primary School is better equipped <strong>to</strong> teach its<br />
learners.<br />
<strong>Toyota</strong> Teach Primary Schools<br />
<strong>Toyota</strong> Teach aims <strong>to</strong> create a model for future<br />
education, working <strong>to</strong> improve teaching and<br />
learning by uplifting the skills of educa<strong>to</strong>rs.<br />
The programme has impacted more than 40<br />
schools in the Durban area and benefits more<br />
than 1 000 teachers and 45 000 pupils.<br />
Once a year, the <strong>Toyota</strong> South Africa<br />
Foundation trustees and members visit a<br />
<strong>Toyota</strong> Teach School and an extra donation<br />
continued over the page ><br />
SOCIAL ASPECTS<br />
TSAM engages with key stakeholders, including local communities, in a wide range of<br />
activities. The aim is <strong>to</strong> contribute <strong>to</strong> the development of thriving and vibrant societies.<br />
Areas of focus include education, empowerment and the environment.<br />
TSAM supports rural schools by developing the skills of educa<strong>to</strong>rs and providing reading material <strong>to</strong> learners.<br />
Stakeholder engagement<br />
Key stakeholders include groups,<br />
organisations and/or partners who have<br />
an influence on or who are impacted by<br />
TSAM’s activities and operations. The<br />
objective of engaging with stakeholders is<br />
<strong>to</strong> develop and maintain good, harmonious<br />
relationships and mutual understanding, and<br />
<strong>to</strong> contribute <strong>to</strong> the development of vibrant<br />
societies. It is not just an exercise in risk and<br />
reputation management. TSAM engages<br />
with the following stakeholder groups:<br />
• Employees and employee<br />
representatives;<br />
• Other original equipment<br />
manufacturers;<br />
• Local communities, including community<br />
based organisations, community<br />
representatives and leaders;<br />
• National Business Initiative;<br />
• Centre for Development & Enterprise;<br />
• KZN Donor Forum;<br />
• South Durban Basin Area Management<br />
Office;<br />
• National Union of Metalworkers of<br />
South Africa;<br />
• Management Committee of the <strong>Toyota</strong><br />
Teach Primary Schools Project;<br />
• Local education institutions such<br />
•<br />
as schools, Further Education and<br />
Training high schools and colleges,<br />
training providers, and universities;<br />
Civil society, including non-profit<br />
organisations;<br />
• School governing bodies;<br />
• KZN Provincial Government<br />
departments, including the<br />
Department of Environment, Economic<br />
Development, and Trade and Industry;<br />
• Other local businesses through the<br />
Durban Chamber of Commerce and<br />
Industry;<br />
• <strong>Toyota</strong> Mo<strong>to</strong>r Corporation;<br />
• <strong>Toyota</strong> South Africa Foundation;<br />
• Service providers; and<br />
• The media.<br />
<strong>Toyota</strong> South Africa Mo<strong>to</strong>rs Sustainability Report 2010 51