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TSAM worked with the local community <strong>to</strong> clean up the Isipingo River.<br />
the participants. Some two <strong>to</strong>ns of recyclable<br />
plastic, 21 <strong>to</strong>ns of non-recyclable material, 30<br />
<strong>to</strong>ns of rubble and 15 <strong>to</strong>ns of alien vegetation<br />
was removed. TSAM has kept this section of<br />
river clean for two years.<br />
National Arbor Week<br />
Representatives from the Prospec<strong>to</strong>n Plant<br />
planted trees at KwaGumbi Primary School<br />
as part of the company’s National Arbor<br />
Week activities, which focused on improving<br />
the environment and greening local schools.<br />
Learners from the school were encouraged<br />
<strong>to</strong> look after the trees and water them when<br />
necessary.<br />
Representatives from the Sand<strong>to</strong>n<br />
office and Food & Trees for Africa, <strong>to</strong>gether<br />
with a large group of Japanese volunteers,<br />
distributed 600 trees <strong>to</strong> the community of<br />
Alexandra Extension 7 as part of their National<br />
Arbor Week activities. This community<br />
comprises low cost houses inhabited by low<br />
<strong>to</strong> no salaried people who formerly lived in the<br />
shacks and squatter camps of Alexandra. To<br />
date, more than 1 500 families have relocated<br />
<strong>to</strong> this area.<br />
Food & Trees for Africa<br />
In FY07, TSAM gave a <strong>Toyota</strong> Prius <strong>to</strong> Food<br />
& Trees for Africa (FTFA) for use in their day<strong>to</strong>-day<br />
activities. This sponsorship continued<br />
in FY08, and in return FTFA provided <strong>Toyota</strong><br />
with 500 trees for the company’s greening<br />
initiatives.<br />
Peace Parks Foundation<br />
TSAM donated two Land Cruisers <strong>to</strong> the<br />
Peace Parks Foundation. The foundation<br />
used them <strong>to</strong> assist the Zambian Government<br />
in undertaking two large field surveys <strong>to</strong><br />
contribute <strong>to</strong> the broader understanding<br />
continued over the page ><br />
600 trees were distributed <strong>to</strong> community members in<br />
Alexandra.<br />
SPECIAL FEATURE<br />
SOCIAL ASPECTS<br />
<strong>Toyota</strong> enjoys ‘green’ image<br />
In FY08, Bateleur Khanya Research<br />
Solutions conducted research <strong>to</strong><br />
explore the public’s understanding of<br />
environmental issues, and <strong>to</strong> determine<br />
which companies they perceive as being<br />
the most environmentally friendly.<br />
Two hundred face-<strong>to</strong>-face interviews<br />
were conducted with potential new car<br />
buyers across age, gender, income and<br />
race demographics. The results favoured<br />
<strong>Toyota</strong> above all South African companies.<br />
27% of respondents saw <strong>Toyota</strong> as an<br />
environmentally friendly company and 23%<br />
saw <strong>Toyota</strong> as a leader in environmental<br />
projects – 6% and 7% higher respectively<br />
than the companies in second place.<br />
Respondents cited <strong>Toyota</strong>’s efforts <strong>to</strong><br />
reduce pollution and the company’s<br />
commitment <strong>to</strong> producing hybrid and fuelefficient<br />
vehicles as the reason for its status<br />
as an environmentally friendly company.<br />
<strong>Toyota</strong> also dominated the au<strong>to</strong>motive<br />
sec<strong>to</strong>r, with 69% of respondents seeing<br />
<strong>Toyota</strong> as the most environmentally friendly<br />
au<strong>to</strong>motive company and 72% seeing <strong>Toyota</strong><br />
as the leader in environmental projects in the<br />
au<strong>to</strong>motive industry.<br />
<strong>Toyota</strong> South Africa Mo<strong>to</strong>rs Sustainability Report 2010 53