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TSAM worked with the local community <strong>to</strong> clean up the Isipingo River.<br />

the participants. Some two <strong>to</strong>ns of recyclable<br />

plastic, 21 <strong>to</strong>ns of non-recyclable material, 30<br />

<strong>to</strong>ns of rubble and 15 <strong>to</strong>ns of alien vegetation<br />

was removed. TSAM has kept this section of<br />

river clean for two years.<br />

National Arbor Week<br />

Representatives from the Prospec<strong>to</strong>n Plant<br />

planted trees at KwaGumbi Primary School<br />

as part of the company’s National Arbor<br />

Week activities, which focused on improving<br />

the environment and greening local schools.<br />

Learners from the school were encouraged<br />

<strong>to</strong> look after the trees and water them when<br />

necessary.<br />

Representatives from the Sand<strong>to</strong>n<br />

office and Food & Trees for Africa, <strong>to</strong>gether<br />

with a large group of Japanese volunteers,<br />

distributed 600 trees <strong>to</strong> the community of<br />

Alexandra Extension 7 as part of their National<br />

Arbor Week activities. This community<br />

comprises low cost houses inhabited by low<br />

<strong>to</strong> no salaried people who formerly lived in the<br />

shacks and squatter camps of Alexandra. To<br />

date, more than 1 500 families have relocated<br />

<strong>to</strong> this area.<br />

Food & Trees for Africa<br />

In FY07, TSAM gave a <strong>Toyota</strong> Prius <strong>to</strong> Food<br />

& Trees for Africa (FTFA) for use in their day<strong>to</strong>-day<br />

activities. This sponsorship continued<br />

in FY08, and in return FTFA provided <strong>Toyota</strong><br />

with 500 trees for the company’s greening<br />

initiatives.<br />

Peace Parks Foundation<br />

TSAM donated two Land Cruisers <strong>to</strong> the<br />

Peace Parks Foundation. The foundation<br />

used them <strong>to</strong> assist the Zambian Government<br />

in undertaking two large field surveys <strong>to</strong><br />

contribute <strong>to</strong> the broader understanding<br />

continued over the page ><br />

600 trees were distributed <strong>to</strong> community members in<br />

Alexandra.<br />

SPECIAL FEATURE<br />

SOCIAL ASPECTS<br />

<strong>Toyota</strong> enjoys ‘green’ image<br />

In FY08, Bateleur Khanya Research<br />

Solutions conducted research <strong>to</strong><br />

explore the public’s understanding of<br />

environmental issues, and <strong>to</strong> determine<br />

which companies they perceive as being<br />

the most environmentally friendly.<br />

Two hundred face-<strong>to</strong>-face interviews<br />

were conducted with potential new car<br />

buyers across age, gender, income and<br />

race demographics. The results favoured<br />

<strong>Toyota</strong> above all South African companies.<br />

27% of respondents saw <strong>Toyota</strong> as an<br />

environmentally friendly company and 23%<br />

saw <strong>Toyota</strong> as a leader in environmental<br />

projects – 6% and 7% higher respectively<br />

than the companies in second place.<br />

Respondents cited <strong>Toyota</strong>’s efforts <strong>to</strong><br />

reduce pollution and the company’s<br />

commitment <strong>to</strong> producing hybrid and fuelefficient<br />

vehicles as the reason for its status<br />

as an environmentally friendly company.<br />

<strong>Toyota</strong> also dominated the au<strong>to</strong>motive<br />

sec<strong>to</strong>r, with 69% of respondents seeing<br />

<strong>Toyota</strong> as the most environmentally friendly<br />

au<strong>to</strong>motive company and 72% seeing <strong>Toyota</strong><br />

as the leader in environmental projects in the<br />

au<strong>to</strong>motive industry.<br />

<strong>Toyota</strong> South Africa Mo<strong>to</strong>rs Sustainability Report 2010 53

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