výroční zpráva 2009 ( 4,12 MB ) - Zoo Ostrava

To co-fund 46.4% from the operating costs and achieve profit, Ostrava Zoo generated own revenues ofCZK 34,607 thousand, these namely including revenues from entrance fees, but also other types of income,especially from rental and advertising, sales of merchandise and materials, etc., as well as uncovered accountingdepreciations. Leaving the charged uncovered accounting depreciations of intangible assets item aside, as itwas just an accounting operation and as such does not contribute to the own income, the revenues generatedby the zoo decreased by 3.4% compared to 2008, which financially amounts to some 945 thousand CZK.However, knowing that 2008 was the year of the highest visitor numbers (and thus the largest amount ofrevenues achieved in the zoo’s history) and comparing the same numbers to those of 2007, the own revenuesachieved in 2009 are still higher by 3,189 thousand CZK than the 2007 own revenues. Further, the continuedcrisis of economy that the Czech Republic and the surrounding countries were undergoing in 2009 should betaken into account. In terms of GDP indicators, the Czech economics dropped by 4.2% over the same period.Admission fee was and continues to be the largest and major own income component, participating on thezoo’s own revenues (not considering the uncovered accounting depreciations) to the unbelievable extent of81%. In 2009, the zoo was successful in maintaining 97% of the revenues achieved two years ago, in the bestperiod in terms of economics, meaning that revenues from admission fee recorded only a small decline byCZK 573 thousand. Entrance fee is an element that is very hard to forecast or plan on a long-term basis, as itis closely linked to the favour of weather, as well as to numbers of sunny days throughout the year. Outdoorswimming pools suffer the parallel problem. Even though the 2009 weather was not so favourable and thezoo did not launch any new visitor attraction, with the Little Amazonia exhibit being the only exception, thezoo grounds were visited by 358,892 people, which is almost 99% of the previous year’s numbers, reachedadditionally at the time, when Ostrava Zoo, ranking #19 on the Top 20 of the most visited tourist destinationsaround the Czech Republic, jumped to place #13, which at the regional level only attested the unmatchedposition Ostrava Zoo has had within the Moravian-Silesian Region in terms of visitor numbers.The facts above have proved that the efforts and of course the finances invested in the development of newexhibits and reconstruction of some existing buildings present the very assets contributing on a long-termand systematic basis to increased tourist attractiveness of the zoo as such and even the City of Ostrava, as wellas entire Moravian-Silesian Region.Other important sources of zoo income include rental and advertisement fees, sales of goods, revenues fromfeedstuffs for specific animals sold through vending machines, fees charged as part of zoo train rides andrevenues from miscellaneous secondary services, but even those generated by sales of animals and materials.The continued economical recession influenced to the great extent the revenues from advertisement,merchandising and sale of feeds through vending machines, with the latter being also affected by problemswith thefts as well as the high level of vandalism in the beginning of the year. The zoo managed to reducethe extent of decline in these sources of income by increased revenues from rental and other activities, whichresulted in only limited reduction of a mere 4.7%.17