E-<strong>governance</strong> <strong>and</strong> Citizen Information 112 Relationship with Citizensat the same time they want these benefits to be provi<strong>de</strong>d without tax increases, which is tosay, by improving the efficiency of the bureaucratic apparatus <strong>and</strong>, consequently, productivityin general in the public sector. At the same time, they are <strong>de</strong>m<strong>and</strong>ing an increase inthe transparency of administrative actions <strong>and</strong> a more fluid <strong>and</strong> flexible interaction with theadministration.One of the results of this crisis situation is that many public administrations are investinggreat efforts in the mo<strong>de</strong>rnisation of their organisational apparatus, precisely in or<strong>de</strong>r to improvetheir public image. And one of the ways they consi<strong>de</strong>r most appropriate to achievethis generic objective is improving the relationship interfaces with <strong>citizen</strong>s, at the exact pointwhere the majority of interactions with users takes place. It is for this reason that a consi<strong>de</strong>rablepart of e-<strong>governance</strong> efforts have seen the incorporation of innovative technologiesof different types into <strong>citizen</strong> <strong>information</strong> channels. And, in fact, an important part of the publicitythat the Administration itself does about its services is <strong>de</strong>stined, nowadays, at raisingawareness of <strong>and</strong> increasing the use of these improved channels – fundamentally the telephone<strong>and</strong> the Web.The Generalitat of Catalonia is a clear case in point. The (restored) Generalitat believed,precisely as one of its principal axes, in the improvement of the relationship between <strong>citizen</strong>s<strong>and</strong> the Administration in or<strong>de</strong>r to obtain an increase in transparency, the simplification ofpaperwork, greater agility, etc. Even so, the Generalitat's structure mimics the mo<strong>de</strong>l of thecentral Spanish state's administration: a mo<strong>de</strong>l in which these international ten<strong>de</strong>ncies arenot reflected (Fernán<strong>de</strong>z et al., 2003).In fact, the inter<strong>de</strong>partmental structure itself does not correspond to clear criteria of eithertransversality or corporate integration. The necessary interconnection between <strong>de</strong>partmentaldatabases in or<strong>de</strong>r to integrate <strong>citizen</strong> <strong>information</strong> services for the public has not been atall favoured by this schema. The result has been a great proliferation, in the last two <strong>de</strong>ca<strong>de</strong>s,of services, telephone lines, websites <strong>and</strong> <strong>citizen</strong> <strong>information</strong> offices that in the majorityof cases do not share <strong>information</strong> with each other.http://www.uoc.edu/in3/pic
E-<strong>governance</strong> <strong>and</strong> Citizen Information 113 Relationship with Citizens7.2. Integration <strong>and</strong> PersonalisationIn recent years, by contrast, this situation appears to have changed thanks to the incorporationof various innovative technologies in channels related to <strong>citizen</strong>s. Although not in allcases, it is possible to find, globally, two parallel processes that constitute, in large part, ourresponse to the question with which we began this study: what changes <strong>and</strong> transformationsin the relationship between <strong>citizen</strong>s <strong>and</strong> the Administration are associated with technologicalinnovation projects in the context of e-<strong>governance</strong>?On the one h<strong>and</strong> we found a clear ten<strong>de</strong>ncy towards unification, st<strong>and</strong>ardisation <strong>and</strong> integrationof <strong>citizen</strong> related channels related to <strong>citizen</strong>s. From a diversity of Citizen Informationtelephone lines steps have been taken towards a single, generic telephone line (012) withthe capacity to attend to the largest number of queries possible, but also with the capacityto divert calls to more specialised services. From the diversity of websites to a single, integratedportal (single, virtual window) where it is possible to easily locate any kind of <strong>information</strong><strong>and</strong> where its websites correspond to common <strong>and</strong> st<strong>and</strong>ardised criteria. From adiversity of <strong>information</strong> <strong>and</strong> registration points to a growing but reduced number of genericCitizen Information offices (with a capacity to attend to all kinds of queries). Although thisten<strong>de</strong>ncy shows, from one channel to another, divergent velocities <strong>and</strong> difficulties (the integrationof telephone lines is quicker than that of the portals); it appears to be a characteristicgeneral to the majority of e-<strong>governance</strong> projects.On the other h<strong>and</strong>, this ten<strong>de</strong>ncy to integrate the channels – that in strict terms we should callthe integration of Citizen Information points in each one of the channels – is also accompaniedby a ten<strong>de</strong>ncy towards the integration of contents. In other words, that a basic objective is, simultaneously,the regrouping of the <strong>information</strong> present in these different channels. This is notonly about simplifying access <strong>and</strong> manning the <strong>information</strong> points more flexibly, but it is alsoabout seeking coherence <strong>and</strong> consistency in the <strong>information</strong> supplied – not only in the variousaccess points to each channel, but rather between the different channels themselves.This ten<strong>de</strong>ncy towards the integration of channels <strong>and</strong> contents exists si<strong>de</strong> by si<strong>de</strong> with a secondten<strong>de</strong>ncy, of a different nature, towards the provision of ever more specialised <strong>and</strong> personalisedservices <strong>and</strong> <strong>information</strong>. This is to say that the Administration is increasinglythinking about its relationship with its users, not according to generic categories, but on thebasis of specific population sectors <strong>and</strong> profiles. This ten<strong>de</strong>ncy is in a patently more evi<strong>de</strong>ntform in the Internet portals where, on the one h<strong>and</strong>, spaces aimed at specific user profileshave been created (young people, the el<strong>de</strong>rly, tourists, etc.) <strong>and</strong>, on the other h<strong>and</strong>, applicationshave been <strong>de</strong>signed for <strong>citizen</strong>s to be able to personalise the page where they interactwith the administration.http://www.uoc.edu/in3/pic