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Evaluation Study MSE Cluster Development - Ministry of Micro ...

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Chapter No: 3 – The <strong>Cluster</strong> <strong>Development</strong> Executive/AgentCHAPTER3THE CLUSTER DEVELOPMENTEXECUTIVE/AGENT3.1 IntroductionMany ongoing cluster interventions are being pursued through a catalyst - a <strong>Cluster</strong><strong>Development</strong> Executive (CDE) or a <strong>Cluster</strong> <strong>Development</strong> Agent (CDA). He or She is animportant pivotal functionary who stays with the cluster through all its stages <strong>of</strong>evolution and maturity. This important agent <strong>of</strong> change has a very challenging mandateand his role as a guide and facilitator is second to none in the CDP, and accounts for itssuccess or failure to a very large extent. Though the CDE plays an extremely critical roleunder the CDP, his effectiveness needs to be reinforced by a mentor institution, asupportive regional <strong>of</strong>fice <strong>of</strong> the MSME, the required technical consultants and R & Dinstitutions an experienced battery <strong>of</strong> BDS providers, and last but not the least an ablelocal Network Agent who is thoroughly familiar with the cluster.3.2 The Role and Functions <strong>of</strong> the CDE/CDAThe initial task <strong>of</strong> the CDE/CDA is the proper identification <strong>of</strong> the cluster highlighting itsviability and sustainability. This is mainly done through the conduct <strong>of</strong> a detaileddiagnostic study that carefully puts together the important general characteristics <strong>of</strong> thecluster such as its dispersion, size and the resulting density, the scale <strong>of</strong> operationsamong the constituent units, the nature <strong>of</strong> the cluster, the markets it caters to, and thevarious inputs that it requires. This diagnostic study comprehensively assesses theexisting externalities, the market prospects over the medium and long term as well asthe constraints and bottlenecks both contemporary and anticipated. Not only is thecluster comprehensively studied and identified through this diagnostic study but also astrategic plan for cluster development evolves on its basis. The selection <strong>of</strong> appropriateinterventions as well as the prioritization <strong>of</strong> these interventions is carried out on the basis<strong>of</strong> this initial study.This initial task is usually followed by the implementation <strong>of</strong> what are known as “s<strong>of</strong>tinterventions” that mainly involve the creation <strong>of</strong> awareness among individuals clusterunits regarding the benefits <strong>of</strong> cooperation and the systematic exploitation <strong>of</strong> the existingexternalities for the collective good. S<strong>of</strong>t interventions are particularly targeted atactivities that mobilize individual cluster units for collective action by encouragingdialogue and discussion among units, and are an attempt to evolve a shared vision andstrategy for enhancing competitiveness and productivity for the cluster as a whole.Mobilization <strong>of</strong> individual cluster actors for collective action is not an easy task andconcerted efforts are needed particularly on the part <strong>of</strong> the CDE/CDA to convince andmotivate many a dissident cluster actor to join the fold. All the efforts are primarilydirected towards ‘synergizing’ individual cluster actors into a vibrant collective andunleashing the power <strong>of</strong> cooperation to survive and sustain in a highly predatory andcompetitive industry normally dominated by large entities such as the large organizednational and international firms.62

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