Strategic direction | Market <strong>and</strong> business environmentwith low CO 2emissions, a surplus of electricity generation is expectedto continue during the coming decade. By improving transmissioncapacity between the Nordic region, Continental Europe, <strong>and</strong> the UK,renewable electricity from the Nordic countries could help balance theintermittent generation in northern Europe.Apart from the need for grid expansion, there is currently a trendof remunicipalising municipal energy networks in Germany followinga long period of deregulation <strong>and</strong> divestment of municipal infrastructure.In Germany as a rule, concessions for distribution networks forelectricity, district heating <strong>and</strong> gas are granted for 20 years. ManyGerman cities that previously sold their energy networks to privatecompanies are now choosing to buy these back. This is a developmentthat is contributing to further change in the market situation<strong>and</strong> energy l<strong>and</strong>scape. In Hamburg, Vattenfall has sold its electricitydistribution operations to the city of Hamburg following a referendumon ownership.A new energy l<strong>and</strong>scapeMore decentralised <strong>and</strong> geographically spread electricity generation willlead to a new <strong>and</strong> more complex energy l<strong>and</strong>scape. This will give rise tochallenges as well as opportunities for traditional utilities <strong>and</strong> marketplayers. Parallel with this, there is a willingness among companies,property owners <strong>and</strong> private households to become less dependent onelectricity <strong>and</strong> heat suppliers. Small scale power plants, heat pumps <strong>and</strong>solar panels are making it possible for consumers to become so-called“prosumers”, i.e., customers who are both producers <strong>and</strong> consumersof electricity or heat. In such an energy l<strong>and</strong>scape, it is a competitiveadvantage to have the ability to provide solutions for smart, flexibleelectricity networks <strong>and</strong> smart homes that give customers opportunitiesto make efficiency improvements <strong>and</strong> optimise their production <strong>and</strong>consumption.New opportunities in the end customer marketA new energy l<strong>and</strong>scape with more active consumers who are alsoincreasingly seeking to be electricity producers, is opening a newmarket for customer-centric services. This trend is progressing atvarying speeds from country to country, where economic supportsystems <strong>and</strong> rules for own-produced electricity from wind power <strong>and</strong>solar panels is playing a major role.A new type of supplier of customer-centric energy services isexpected to emerge, which is opening opportunities for players fromother industries, such as telecom <strong>and</strong> home alarm companies. Theseare often IT-oriented, <strong>and</strong> instead of buying <strong>and</strong> selling electricity, heator gas, these may, for example, offer delivery of a certain, guaranteedindoor temperature or measures for energy efficiency improvement,<strong>and</strong> accept part of the cost savings as payment.Europe’s largest producers of electricityA large number of energy companies operate in the European energymarkets. The largest of these in terms of sales are EDF <strong>and</strong> GDFSuez (France), Enel (Italy), <strong>and</strong> E.ON <strong>and</strong> REW (Germany). These are allutilities with operations in most parts of the value chain in Europe <strong>and</strong>also have substantial operations outside of Europe. Apart from theselarge companies are a number of regional players, including Centrica(UK), CEZ (Czech Republic), Dong Energy (Denmark), EDP (Portugal),EnBW (Germany), Fortum (Finl<strong>and</strong>), Iberdrola (Spain), Statkraft (Norway),<strong>and</strong> Vattenfall. The market also has a large number of electricity supplycompanies, most of which are municipal-owned. In Sweden there aremore than 100 such companies, while there are around 900 in Germany(often part of city utilities, or “Stadtwerke”) <strong>and</strong> about 80 in the Netherl<strong>and</strong>s.In addition to these are a number of transmission <strong>and</strong> distributioncompanies, which are run as price-regulated monopolies.Europe’s largest producers of electricity (electricity generation <strong>and</strong> energy mix 1 )TWh7006005004003002001000EDFGDF SuezHydro powerCoal powerEnelE.ONGasFuel oilRWEVattenfall IberdrolaNuclear powerWind powerFortumOtherCEZEDPEnBWStatkraftCentricaDongEnergy1) Generation volumes <strong>and</strong> energy mix for the largest European electricity producers in 2013. There are large differences in the companies’ energy mix, i.e., the energy sources that are used forelectricity generation.Source: Company <strong>annual</strong> <strong>report</strong>s for 2013.14 Vattenfall Annual <strong>and</strong> <strong>sustainability</strong> <strong>report</strong> <strong>2014</strong>
Strategic direction | Market <strong>and</strong> business environmentFrameworks <strong>and</strong> regulationsVattenfall’s operations are governed to a high degree bypolitical regulations <strong>and</strong> frameworks. The EU’s climate <strong>and</strong>energy policies today are largely based on the EU’s so-called20–20–20 targets. These entail that by 2020, renewableenergy shall account for 20% of Europe’s energy production,CO 2emissions shall be reduced by 20% from 1990 levels, <strong>and</strong>energy use shall be reduced by 20% compared with 1990through efficiency improvements.New EU targets for 2030In October <strong>2014</strong> the European Heads of States decided on a newenergy <strong>and</strong> climate framework with new targets for 2030, namely:a binding EU target of a minimum 40% reduction in greenhousegas emissions by 2030 compared with 1990 <strong>and</strong> a reform of theexisting EU Emissions Trading System (ETS),a binding EU target that at least 27% of energy consumed in theEU shall come from renewable energy sources by 2030, <strong>and</strong>a non-binding EU target for improving energy efficiency by aminimum of 27% by 2030.The new Climate <strong>and</strong> Energy Framework for 2030 will be translatedinto concrete legislative proposals, which can be expected to havea considerable impact on Vattenfall’s future operations. These mayinclude the following:Reform of the EU ETS <strong>and</strong> introduction of a Market StabilityReserve – aimed at reducing emissions of greenhouse gases inthe EUA revision of the EU’s Renewable Energy Directive – aimed atincreasing the share of renewable energy productionAn overhaul of the legislative framework for energy efficiencyIn addition to these are other EU initiatives:The ongoing implementation of the EU’s Water Framework Directive,aimed at safeguarding water quality in Europe’s lakes <strong>and</strong>watercourses, will affect Vattenfall’s hydro power generation.Changes in the Swedish Environmental Code that have beenproposed by the so-called hydro power study could result in a newreview of all permits to conduct hydro power operations.The Best Available Techniques Reference Document (BREF) forLarge Combustion Plants, which sets the emission levels forvarious pollutants <strong>and</strong> serves as the foundation for the IndustrialEmissions Directive (IED).Legislative action in the areas of biodiversity, circular economy <strong>and</strong>air pollution.Rules governing the European electricity market <strong>and</strong> the establishmentof a European regulatory framework for efficient use of thecurrent transmission grid, load <strong>and</strong> generation (network codes).A transformation of the EU Energy Retail Market that was kickedoff by the European Commission in early 2015.Work under way at the national levelIn all of Vattenfall’s markets, various national rules <strong>and</strong> regulations arebeing updated in an effort to enhance the transition to future energysystems, such as “Energiewende” in Germany, the Dutch Energy Dealin the Netherl<strong>and</strong>s, <strong>and</strong> the Electricity Market Reform (EMR) in theUK. Discussions are focused above all on future levels of supportfor various energy sources, on how to foster security of supply <strong>and</strong>efficiency, on achieving climate targets <strong>and</strong> on conceivable new waysof organising the energy market. In Sweden, a broad-based energycommission will be studying the conditions for a long-term sustainableenergy policy.Vattenfall Annual <strong>and</strong> <strong>sustainability</strong> <strong>report</strong> <strong>2014</strong> 15