Jan - May 2011 - S.P. Jain Institute of Management and Research
Jan - May 2011 - S.P. Jain Institute of Management and Research
Jan - May 2011 - S.P. Jain Institute of Management and Research
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AlumniOn The MoveAditya Swamy Channel Head, MTV speaks onMTV.Aditya Swamy, channel head, MTV India <strong>and</strong> SPJIMRalumnus explains why the youth br<strong>and</strong> bases itssuccess on more than just ratings.Aditya Swamy's worked atCoca-Cola for 8 years, <strong>and</strong>shifted to MTV in 2006. “I didtwo summer projects withCoke, including one while Iwas in B-School at SP <strong>Jain</strong><strong>and</strong> joined them in 1998”.Swamy did a lot <strong>of</strong> work withMTV during his years atCoca-Cola, as heprogressed from sales toMr. Aditya Swamy marketing, including theSprite-sponsored 'One TightSlap' segment on the channel, <strong>and</strong> a talent hunt for aKen Ghosh movie.Swamy moved to MTV in 2006 <strong>and</strong> his currentdesignation is channel head, MTV, but he joined thenetwork five years ago as marketing head for MTV,VH1 <strong>and</strong> Nick.Rahul Agarwal, Ideal Insurance - exclusivechat with ‘YourStory’Rahul Agarwal was looking for a job when a salesmanager at Max New York Life made him aninsurance agent. He was unbelievably effective butinstead <strong>of</strong> simply basking in theglory, Rahul decided to strike hisown path <strong>and</strong> started IdealInsurance, which is one <strong>of</strong>India's leading insurancebroking companies today. Inexclusive chat with YourStory,Rahul spoke about hisentrepreneurial journey <strong>and</strong>managing insurance for assetsworth Rs. 1 lakh crore, withinRahul Agarwalfive years.In 2003, he did his MBA from SPJIMR <strong>and</strong> wanted tostart something on own. Since he oved sellinginsurance <strong>and</strong> insurance broking was a relatively newconcept in India, he decided to start Ideal.Google appoints Guneet Singh as Lead,Consumer MarketingGoogle has roped in Guneet Singh as lead <strong>of</strong>consumer marketing initiatives who pined the internetcompany at its Gurgaon <strong>of</strong>fice <strong>and</strong> will report to NikhilRungta, country marketing head <strong>of</strong> Google India.Prior to this, Singh was co-founder <strong>of</strong> daily deals orgroup buying site named Deals<strong>and</strong>You.com, which heleft after divesting his stake in November 2010. Hewas responsible for the management <strong>of</strong> internaloperations <strong>and</strong> marketing <strong>of</strong> Deals<strong>and</strong>You.com.Guneet is PGDM alumnus<strong>and</strong> has more than 13 years<strong>of</strong> experience. He startedhis career with Samsung,where he was responsiblefor product marketing <strong>of</strong>consumer durables. Singhlater moved to ABN AMROBank as business head,personal loans. In 2005, hejoined Micros<strong>of</strong>t (India) <strong>and</strong>was responsible for Mr. Guneet Singhmarketing <strong>of</strong> Windows,Hotmail <strong>and</strong> Bing br<strong>and</strong>s inIndia.Sponsorship portal/platform created by SYBparticipantTo promote corporate sponsorship in different areaslike Art & culture, Education, NGO, Business, Media,Sports events across different regions in India's firstmultilingual portal www.sponsorshipgateway.com hasbeen created by SYB 09 batch student - Ch<strong>and</strong>erMohan Malhotra.Benefits <strong>of</strong> this platform/portal is that corporatescan contribute by the way <strong>of</strong>cash sponsorship as well as"kind sponsorship" in the various forms like BeverageSponsor, Technology Sponsor, Media Sponsor, NewsSponsor, Web Sponsor, Prize Sponsor, Print mediaSponsor, Banking sponsor, CSR Sponsor, TelecomSponsor, Gift Sponsor, Online Radio Sponsor, ApparelSponsor, Logistic Sponsor, Insurance Sponsor, AirlinePartner, Security Partner, Venue Sponsor, LocationSponsor, Decoration sponsor, Catering Sponsor,magzine sponsor after selecting the area <strong>of</strong> interest .33SPJIMRnews
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