Chapter 1 - What is a Niche Market? - Are You In It To Win It

Thus, the other three rules follow from the first. Because marketing ispsychology, niche marketing is based more on how you sell than what yousell. Because humans, everywhere, choose to do business with clients who"think like they do", the more authentic a member of that niche you are, thebetter you will do, and if you come off as a phony or a poser, you can kissyour business goodbye.Now, let me back up here a bit. Just because you weren't born in a nicheyourself doesn't mean that you will automatically be a failure in it. After all,you can sell toys to a five-year-old without being a child yourself. But thedeck is stacked against you. At the best, you'll succeed in a niche with a lotof extra effort put into researching your market. You can also choose toadopt a niche. Throughout your life, you may be a part of several markets,and your views and tastes may change. But let's just make it clear that ifyou're marketing to a niche that repels you in every way, your success willnot be impossible, but it will be very, very highly improbable.Never forget that the person who is doing what they deeply believe in willhave passion on their side. They will have more energy, work longer at it,attack problems with greater enthusiasm and more creative thinking, andwill go to bed happy and rise the next morning looking forward to their work.So, what's your niche?Everybody believes in something. Examine your background, your beliefs,your demographic. Note everything that you do. Include hobbies you like, TVshows you watch, music that you listen to. Everything that makes you - you!