Chapter 1 - What is a Niche Market? - Are You In It To Win It

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SEO is critical to the success of any Internet niche marketing campaignbecause it is one of the best ways website owners can increase traffic totheir website. Search engines are used regularly by Internet users who arelooking for more information on a particular subject. Internet users enterkeywords to these niche subjects and visit the websites which rank well onthe search engines. The Internet is a fast paced research tools and thosewho use the Internet expect results quickly. Your niche website may be filledwith quality content, useful resources and helpful advice but if you do notoptimize your website properly you many not receive the traffic your websitewarrants. If your website isn’t on the first or second page of search results itis unlikely many users will even see the link to your website.In light of the propensity of Internet users to visit websites with high rankingsearch results it stands to reason that optimizing a website is absolutelynecessary. Owners of niche websites who are successful recognize this factand make concerted efforts to achieve high search engine rankings.Using Keywords to Optimize a Niche WebsiteThe Internet is driven by content and in this content driven world, savvy useof keywords is critical. Websites are typically designed for particularkeywords. These keywords are words or phrases which Internet users willthink of when they are looking for more information on products or servicesoffered by the niche website.Keyword density is one of the components which is often used to optimize awebsite. Keyword density refers to the number of times a particular word orphrase is used in relation to the total number of words in the article. Thisratio is usually expressed as a percentage. Although there is no set keyword
density that is guaranteed to produce optimal results but many successfulInternet marketing strategies utilize keyword densities ranging from 2%-7%.Using Inbound Links to Optimize a Niche WebsiteInbound links are another tool Internet marketers can use to optimize theirwebsite for search engines. Inbound links are links from one website whichrefer visitors to the niche website. Search engines place value on these linksbecause they are essentially one website vouching for the validity of anotherwebsite. The ideal situation for an inbound link is from a website whichcomplements the original website without being in direct competition withthe website. An example of this may be a link to a resume writing serviceplaced on the website for a corporate recruiter.How Images Can Contribute to Search Engine OptimizationImages can also contribute to the search engine rankings of a website. Thisis one fact which is not commonly known by those who only casually dabblein the world of SEO. However, those who are savvy realize images, althoughnot visible to search engines, can still contribute to a successful SEOcampaign for a niche website. While images themselves are not visible tosearch engines, ALT tags are visible to search engines. It is through theseALT tags that website owners can allow their images to contribute to theirsearch engine rankings. ALT tags are pieces of HTML code which describethe image. These tags are often visible to the website visitor when theymove their mouse over the image. The text contained within the ALT tagmay become visible at this time but otherwise visitors would be unawarethey are even implemented.
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Page 5 and 6: Easy Niche RichesChapter 1 - What i
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The basic strategies of Internet ni
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Ecommerce websites are those which
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CopyBlogger(http://www.copyblogger.
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a research playground who is consta
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to your niche website in your signa
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Internet marketing resourcesPrivate
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• Step-by-step advice for startin
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Chapter 1 - What is a Niche Market? - Are You In It To Win It

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