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Chapter 1 - What is a Niche Market? - Are You In It To Win It

Chapter 1 - What is a Niche Market? - Are You In It To Win It

Chapter 1 - What is a Niche Market? - Are You In It To Win It

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and kicking somewhere else. Consider the topic of Vegemite - unheard of inthe USA, but an absolute craze over in Australia.Search Engine Watch(http://searchenginewatch.com/showPage.html?page=2156041)The link I have here <strong>is</strong> to a post on Search Engine Watch - itself a staple ofthe SEO study - that l<strong>is</strong>ts links to the "buzz indexes" - l<strong>is</strong>ting the top topicsbeing searched for through each respective search engine. Here's just one ofthese, the Yahoo Buzz Log:I like Buzzlog because unlike Google Zeitge<strong>is</strong>t or AOL Hot Searches, YahooBuzzlog aims at spotting niche trends. Here, it <strong>is</strong> grouping together a wholecategory of searches - video game cheats - on the day after Chr<strong>is</strong>tmas. Now,video games by themselves aren't even a niche market. Searching for cheats<strong>is</strong> also pretty popular on it's own. But we could pick through these and makea site with a genre of games, not just cheat codes, but with plenty of "linkbait" for people to find. The rest of the year, video game cheats might notbe a blip on the radar, but right after Chr<strong>is</strong>tmas people are obviously looking

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