12.07.2015 Views

Chapter 1 - What is a Niche Market? - Are You In It To Win It

Chapter 1 - What is a Niche Market? - Are You In It To Win It

Chapter 1 - What is a Niche Market? - Are You In It To Win It

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Do you want traffic? Then you want a blog! Blogs are your best friend. Theyare easy to maintain, come in prepackaged software that <strong>is</strong> easy to installand customize, and best of all, they use the magic of RSS to drive traffic toyour site.RSS stands for "really simple syndication". Most blog software <strong>is</strong> set up touse RSS automatically. The way th<strong>is</strong> works <strong>is</strong>, every time you publ<strong>is</strong>h a newpost to your blog, the RSS system will collect all the relevant data about thepost and 'ping' the various blog indexing services out there. These serviceswill provide automatic links around the <strong>In</strong>ternet, and will also make links toyour content available through newsreading software. Furthermore, thesearch engines automatically index your blog each time they pick up the'ping' through the blog indexes.Th<strong>is</strong> happens automatically! Just install the blog software, follow thedefaults, and away you go! <strong>You</strong>r web host will usually provide some installedblog software for you already. The most popular blog software <strong>is</strong> usuallyWordpress, Live Journal, or B2Evolution.Anything goes in a blog post. <strong>It</strong>'s kind of like a newspaper column or ajournal. Blogs and niche focus go hand in hand. <strong>You</strong> can either handle yourblog posting yourself (if you can send email, you can make a blog post!) orhire a professional blogger (cheapest work on the <strong>In</strong>ternet!).

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