Chapter 1 - What is a Niche Market? - Are You In It To Win It

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Remember in the first part of this book when I said "marketing ispsychology". Novelty items are exhibit A. There is something deeplyembedded in the human psyche which drives a need to proclaim one'sindividuality by actually conforming to a narrower group. As people gothrough their lives, they accumulate a stronger sense of identity drawn fromthe lifestyle choices they have made. It says "I'm different; you have to dealwith me this way.", even to the point of proclaiming the clothing brand nameon the clothing if nothing else is written on it."We're the Abercrombie & Fitch clique! If you want to talk to somebodywearing Tommy Hilfiger, you'll have to go to those people over there. Wedon't associate with their kind."Is it some primal method of marking territory? A way to ingrain identity? Auniform to conform to a standard? It's all of these and more. Suffice it to saythat the smaller the niche, the fiercer the loyalty. A fact which you canexploit by offering novelty merchandise with the tribal markings of the nichemembership all over it, be it a wallet with a Guns 'n' Roses logo (yes, they'renow a niche. A tiny one.), a bumper sticker that proclaims "I heart myhermit crab" to the world, a T-shirt with "Go away or I'll replace you with ashell script" (in bad-dude sysadmin black, of course!), or about two hundredother potential items.CafePress, which I mentioned earlier, is just one of many sites offering avirtual store service. How it works is, you sign up for a free account, thendecide which of the promotional items you want to brand with your design.You either draw the design yourself or of course hire a freelancer to do it(graphics work by the piece is very cheap this way). You upload the design,click to load the item into your "online store front", and set a price. You pay
no money for this, and in fact nothing more happens until a buyer clicks theorder button. Then CafePress prints it up and sends the price to you minustheir cost, and sends the merchandise to the customer.How easy is that?Almost as easy as being in the ebook business...The Niche Market EbookAs odd as it may sound coming from an ebook, the ebook market is prettybig. In both the United States and the European Union, it has become thenumber one format of purchased content online. If you decide that theproduct you create will be an ebook, you will have a number of focuses todecide on:• A beginner's guide to the niche subject... (example title "Bakingfor Klutzes")• A catalog listing, an index, or a directory... (example title "101Places to Look for College Grant Money")• An intermediate or advanced guide or manual... (example title "Zenand the art of Cactus Gardening")• Straightforward information (example title "The History of Tarot")There's no reason why you couldn't offer more than one, of course. But let'sexamine in detail what steps we go through to make an ebook happen:• Deciding on the topic.• Planning the layout.
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Easy Niche RichesChapter 1 - What i
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Easy Niche RichesChapter 1 - What i
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Finally learning about Internet nic
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could say that the chart is the bev
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The consumers will recognize your l
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To start out, we'd better lay down
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Thus, the other three rules follow
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on their car. The first Seattle tee
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Chapter 1 - What is a Niche Market? - Are You In It To Win It

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