Chapter 1 - What is a Niche Market? - Are You In It To Win It

industry. Even those without a formal education can excel in Internet nichemarketing as long as they understand the key elements of the industry.Such elements include selecting a niche carefully, organizing an effectivemarketing campaign and undergoing a continuing education process to stayaware of the trends in the industry.Select a Niche CarefullyOne of the most important components of a smart Internet niche marketingcampaign is to select a niche carefully. A niche is a specific subdivision of abroader category. The owner of a niche website is usually quiteknowledgeable about this particular topic and capable of creating qualitycontent which is highly informative and accurate. Knowledge of a particularniche subject is one of the first factors a marketer should consider whenselecting a niche. Ideally the niche they select should be one for which theyhave an interest as well as a great deal of pre-existing knowledge.The second factor to consider in selecting a niche is to look for a topic whichhas a large potential audience but not a great deal of other websitescompeting for the attention of these Internet users. An exceptional nichewebsite can enter a crowded market and excel but it does take considerablymore effort because customers tend to be loyal and swaying them can bemore difficult than winning the loyalty of new customers.Organize an Effective Internet Marketing CampaignOnce a niche is selected it is time to begin orchestrating an effectingInternet marketing campaign. This campaign may include commercialwebsites, informative websites, message boards, e-newsletters, ebooks,